SEO is an integral part of any business’ marketing strategy. So, what exactly is SEO? It is a set of procedures that help improve your website’s rankings in search engines. For some, it may seem like rocket science and may take time to learn, but it is not impossible.
There are numerous tools available to help you perfect your site’s SEO. They take care of the tough tasks for you and make SEO easier. Whether you want to increase your rankings, drive more traffic, or increase brand awareness, they can help.
Many of these tools are paid or have subscription fees, but some are available for free. There are even some freemium SEO tools available.
However, one thing remains constant in all of them. In some way or another, all of them can help your business grow. Let’s take a closer look at some of the most popular and effective SEO tools.
1. Google Analytics
Google Analytics gives you critical insights into your website. Whether you’re looking for just data or analytics, it gives you options to see both. All you need to do is link it to your website and watch it work its magic.
Google Analytics shows you real-time data and analytics of your website including the number of users currently on your site. You can see the number of visitors to your website, their locations, ages, genders, and other demographics.
Additionally, this powerful tool shows you the average time spent by a person on your website. It also shows the bounce rate and exit rate from your website. You can link it with your AdSense or AdWords accounts too.
2. Moz Link Explorer
Moz Link Explorer (formerly known as “Open Site Explorer”) is another amazing tool that can help you with your website’s SEO. You can use it to research backlinks, find landing pages, or even analyze anchor text. If you’re looking to build links, this tool can help you find opportunities for free.
Using the Explorer, you can see lots of links and accordingly find the best ones for ranking. It also shows your Domain Authority, inbound links, and even your page authority.
They also offer a Pro version with which you can access their complete SEO toolset. In this version, you can conduct keyword research, spam analysis, SEO audits, rank tracking, and view advanced reports.
3. Pro Rank Tracker
Pro Rank Tracker is a great tool for those who want to track their website’s rankings. It gives you the latest insights from all the major search engines like Google, Yahoo, and Bing.
Using these insights, you can frame your SEO strategy or even modify it. As the information is up-to-date, you can use it to jump ahead of your competitors with ease.
You can also see advanced reports that show you how you rank in local searches or on mobile. It even tracks the ranks of your videos in YouTube search results and shows you your keyword search volumes.
It also works as a great tool to discover the ranking pages of your website. And Pro Rank Tracker shows you keywords that you haven’t discovered that you are ranking for.
SEMrush is an all-in-one SEO tool for your website. With a single click, you can keep track of every statistic of your website. It gives a domain overview that showcases your monthly search volumes, ranking keywords, SEMrush rank, backlinks, and more. In short, it does all of the difficult work for you with the click of a button.
It also has a traffic analysis tool that gives you insights on your traffic. And you can do organic keyword research and find out the difficulty in ranking as well. It also shows you the keywords that you are ranking for and the changes in positions too.
If you’re looking to build backlinks, SEMrush has a tool for that too. You can see various websites that you can approach for building your backlinks.
You can also link it to your social media accounts and see the statistics of your accounts right there. It also emails you these statistics every week so that you can see it all from your email.
Seobility is a tool that can help you conduct an SEO audit unlike any other. It shows you how good or bad your website’s SEO is through its insights. You can check your website’s SEO using it and once you run it, it will give you tips to improve your SEO. The keyword checker shows you how well your page has been optimized for your target keywords.
One unique feature of Seobility is SEO Compare. Using this feature, you can compare the SEO of two pages of your website for a particular keyword. Moreover, it has a rank checking feature that checks your page’s rankings for the keyword you input.
You have the option of a free plan or a premium one. While free plan gives you access to all the features, you can only use it for one domain. If you want to try the professional plan, they give a 30-day free trial for it.
6. Google PageSpeed Insights
If you’re looking for a tool to analyze your page loading speed, there is no better one than Google PageSpeed Insights. This tool by Google shows you the time a page takes to load. Page loading speed is an important aspect that is considered by search engines for ranking. This is because it affects the overall user experience on the website.
Google PageSpeed Insights shows you how fast or slow your website is loading. You can see all the relevant information easily and can even see more detailed reports. All you need to do is enter your site’s URL in the box provided.
The tool then tests the performance of your website and gives a score. It also gives some suggestions and potential optimizations to improve your page speed. And it has different analytics for both mobiles and desktops.
Ahrefs is a paid tool that helps you research your competitors and monitor your niche. This all-in-one tool also assists you in growing your search traffic. It shows you what your competitors are ranking for so that you can make changes to outrank them. It has so many tools for you that everything you require for your SEO can be covered.
It allows you to do keyword research, content research, and track your site’s ranks. Other features include link intersect, batch analysis, backlink checker, SERP checker, broken link checker, and more. The list is truly endless. And it provides an organic search report that shows your insights into the organic traffic coming from searches.
Ahrefs also has its own toolbar that can help you keep a track of your site’s metrics all the time. You can also enable alerts for each time you get new backlinks, web mentions, and keyword rankings.
8. Yoast SEO
Yoast SEO is the one tool every WordPress site needs. Be it the professional version or the free one, this tool takes away all of your SEO doubts. As soon as you install it, it creates an XML sitemap and indexes your site on major search engines. Even with a free version, there is just so much you can do.
It suggests changes to your content dynamically as you’re writing it. Moreover, it allows you to set the SEO Title, slug, and meta description for every page or post you create. Even for these, it shows suggestions and provides you with a checklist to improve upon it. You can also set the focus keyword for your article with Yoast.
Finally, before you can go ahead and publish the post or page, it shows you the quality of your SEO and content. With such easy metrics and suggestions, you can definitely race ahead of your competition.
9. HubSpot’s Website Grader
HubSpot’s Website Grader does the difficult task of analyzing your website and makes it easy for you. You can make changes to your SEO based on the analysis done by it.
It can generate reports on your website’s performance, security provisions, and mobile readiness. Based on the metrics, it finally gives a score between 1 and 100 to your website along with the details.
KWFinder helps you find the perfect keywords to target for your content to rank higher. It shows you the search volumes, SEO difficulty, the competing links, and more. All you need to do is search for the keyword and region you’re targeting.
You can also see other relevant keywords when you search for a particular keyword. This allows you to find out the perfect keyword to rank for with ease.
SEO is a process that keeps evolving continuously and the tools keep evolving too. All of the tools mentioned above can help you make your SEO stronger.
Have you tried any of the above-mentioned tools? Do you think another tool deserves to be a part of this list? Feel free to mention your experiences and suggestions in the comments below.