How Digital Marketing Will Lead to Online Success in 2020

— Published on: February 9th, 2020

As we have marched towards 2020 now, we are all set to take a note of everything that will be going to hit in the upcoming years. Marketing has developed and so have individuals and also the internet having information about everything, marketers need to focus more on how to make products and services more people-friendly.

Therefore apart from using the recent trends and newer technologies in marketing, working out with all the algorithms of search engine and social media, maintaining individuals as priority is something that may work efficiently for brands in 2020.

Digital Marketing

Here’s our Detailed list of the marketing trends that you can experiment in 2020 to get the best outcomes;

Crafting Customer Experience

Today’s customers are internet-savvy consumers. Individuals are no longer purchasing products from the market because of the online availability of products. It has rather become a long duration and research-intensive buying cycle in which people check what they want and match it using a plethora of options available online.

Then comes the part where they compare features and costs. So when you opt for marketing, target more how you can ease the life of your clients with personal expertise that they merely love and keep coming back to get more!

When preparing your marketing strategy, keep in mind that individuals already have information about your products and services. What they want is an experience that stays with them. Put yourself in their shoes and determine the way a human element operates.

The more that individuals will relate solely to your content, the more they will come back and tell others too. 73% of people believe that they prefer products and services that had to offer you something that stayed with them for a longer time.

High-Resolution Visual Content

High-Resolution Visual Content

How often has it occurred that you have scrolled a long written article on Facebook or missed this text which had nothing to say about what it has in store for you?

You may possibly feel that using all the advent of voice search, visible content has been sidestepped, but that’s perhaps not the case.

65% of individuals are Visual Learners.

People don’t see they can and when they read, in case there are visuals, they get the information readily about what the content is all about. Visual information isn’t difficult to grasp as well. You can check Pinterest and Instagram to observe the sort of reach that images and Videos have on these social media platforms.

Therefore when you sit down to set your 2020 marketing plan, be certain to include high-quality videos. Tech giants like Google are investing in Visual Search and already 19% of search queries are answered in the kind of images.

Utilize creative visuals and infographics to convey information and details of your products. Create more video content that is shareable with individuals. This will surely provide more ROI with greater reach.

High Level of Personalization

Personalization

No one wants to see someone wearing exactly the same clothes as them on the street despite being aware that lots of people would have it.

This is also the case along with other products and services that they utilize. With data analysis along with people interacting with brands on social media platforms, it has become really simple for brands to get data about customers.

Personalization isn’t any longer restricted to the same email forwarded to multiple people with names changed.

Interactions with individuals have to be tailor-made keeping in mind their preferences. Get data analysis tools to know the customer’s behavior along with their preferences.

Proceed a step forward and cater to your customers with a personalized experience thereby offering them exactly what they want. Before rolling out your campaigns, you can get insights on where the consumers stand in their buyer’s journey.

In this manner, the campaign message could be customized for several of the customers lying at an identical level in the sales funnel. This not only ensures that you just are not available for your customers when they wish to decide on getting your services but can be also beneficial for making your brand visible and also the one which cares for people.

Featured Snippets and SERP Position Zero

When you search in Google about top-rated SEO Tools, you really do not want to squander your time in opening the links one by one since you just require the names of those tools and not the details.

Featured Snippet
Featured Snippet in Google’s search result.

You might have observed that when you’re searching for these queries, you get a list in the top result and there’s a link to the web page.

People have the answers they are seeking right there on the first block of search engine and there’s no longer the need to follow the link.

This is known as Featured Snippet and companies are after getting their page to appear here.

The aim is no longer to be the first link on the page.

Google came up with Position Zero in the year 2014, and initially, it had been known as Quick Answers or Answer Box to deliver information more quickly.

Google chooses web pages because of its zero position keeping in mind the relevance of the content with all the search queries as well as other SEO factors. So your aim should be providing the information that your target audience is searching for concisely and addressing their discomfort issues.

It’s not necessary that your website needs to appear as the most effective link. Google chooses the link for SERP zero from any of the first 10 results, usually the one which answers the problem quickly.

The answer box displays result in three different formats, Paragraph, List and Table.

So, to optimize your content to a solution that the viewers in the nearest possible way that they would like and catch the position zero.

Voice Search

  • “Alexa, play the Top songs of 2019”.
  • “Siri, what’s the temperature in Bangalore?”

This is the way people are getting answers to get their work done. Voice search has a long way to proceed and is here to stay. According to Google, 20 percent of all searches are Voice Searches. And so it’s all about time to get your content ready for returning voice queries.

“Hey Siri, find the best hotels…”

To try it, you don’t have to revamp your website. It may be accomplished by optimizing your existing content for voice search.

Google usually returns answers with 30 words or less as a result of voice searches, so the key is to answer precisely.

But here is an alternate solution, you can create FAQ pages which addresses queries directly with brief responses.

This also has the extra benefit of getting your page to appear on the SERP zero position as it is currently optimized for a listed result format. Make sure that you keep Voice Search in your content marketing list to get your Digital Game on in 2020.

Published in Marketing Strategies & Labeled with

About Raman Khandelwal

Raman Khandelwal is an SEO executive and handles all the SEO related and Content Writing work.

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