In recent times, social media has been a buzz. People come to interact, exchange ideas, and to meet new people over the internet only.
This is not the only thing that could be done on social media platforms today. Marketing has been included in the list of things to do on social media.
Social media marketing has been the trend in the past few years because the open platforms make it possible for businesses to advertise their products and services.
Smart companies use this trend to increase their revenue while others go about social media marketing the wrong way.
In this article, we are committed to giving you up-to-date tips that will help your business attract new customers through social media marketing.
Use Facebook Offers to Attract Leads
Are you looking for a new way to attract good leads via social media?
Make offers on Facebook! These offers are a type of Facebook advertisement, but the way they work is quite different from regular Facebook ads.
You can run them straight from your Facebook account, and you can use them whether you operate an online or offline business.
Facebook adverts are suitable for several campaigns, but the ones with the highest conversion rate are incorporated with offers.
Facebook Offers help to attract quality leads because these offers are shown in the news feed as ads in disguise.
Promotions posted on the news feed tend to get up to 6 times more engagement than those on the ad-section(right-hand column) on Facebook.
Engage with Your Email Subscribers
This is the best social media marketing strategy for those that are in business. It is quite easy and productive to use social media to interact with your email subscribers.
While most people on social media make use of various platforms to generate new leads, however, small business people use these platforms to build a long-lasting and beneficial relationship with their email subscribers.
You can get your subscribers to follow you on social media by adding a link related to your profile in the autoresponder. Also, you can give them a reason to keep coming back for more; either with discounts, sales, giveaways, and so on.
It’s also essential to deliver high-quality content to your social media followers. The good thing about great content is that others can easily share them without you having to ask. Helping you grow your network.
When you put out a social media campaign and have a positive response, it’s ideal that you stay in touch with the new leads by sending them emails, at least twice a week; this way, you will gradually be in their minds.
Create a LinkedIn Business Page
If you have a business but haven’t created a LinkedIn business page yet, then you are missing on reaching more people. LinkedIn business pages are a great way to improve your business branding and also provide an easy way to reach your target audience.
Your business needs every exposure you can get because if you can reach your target audience at the right time, then revenue increase is inevitable.
A LinkedIn business page is one of the easiest ways to get business exposure. Even if your personal LinkedIn network is small, you can still attract a large following to your company’s LinkedIn page. Ensure that your employees, old and new colleagues, and business partners are privy to the business page and are continually sharing the content from that page. This will help to increase visibility exponentially.
You should also direct company updates, services, and products to your target audience. This will keep your target audience up to date with your brand and what you offer. You can also create an appealing banner to redirect your target audience to your website. The banner, of course, should have your website link embedded in it.
Another thing to do is customizing individual messages received when someone new visits your business page.
Just ensure that the message is related to the person’s field of expertise.
Have Expert Knowledge in Your Niche
This goes back to the importance of quality content online.
With social media platforms, you can attract the right audience based on the quality of information you post.
Readers are becoming more and more impatient, which means if the content you put out is not high-quality, they may never return.
Everyone is pretty eager to move on to the next best thing, so the best way to keep them coming back to you is by proving to know what you are talking about.
Having expert knowledge of the products and services of your company is very vital. The potential clients you plan to attract, do not trust your company well enough to remain loyal. However, you can establish credibility and build trust by showing them that you have the right information to their questions. Always make sure that whatever information you put out or questions you answer is tied to your business goal.
People notice the value gotten from your page and stick around.
One of the best social media strategies to use in marketing your company is being an influencer in your niche. You should also be able to answer questions that your audience asks most simplistically.
Connect with Your Audience both Online and Offline
To establish a lasting relationship with your customers, consider getting to know them offline as well as online.
Physical meetings go a long way to boost your trustworthiness. You can do this by arranging for a meetup or attending a conference that your audience will be present.
Virtual meetings also help to strengthen business relationships as you get to share ideas that could lead to collaborations.
Apps like Google Hangout and Skype can be used to organize online meetings where you get to interact one-on-one with your audience.
If you are planning to meet with specific audiences of foreign cultures and languages, then plan to avoid any language barrier.
With fast translation services such as Google Translate, communication between you and your audience should be pretty straightforward.
Always Pay Attention and Listen
Paying attention and listening to your customer’s needs is crucial to getting new customers on social media. There are various ways to make your customers feel heard.
You can achieve this by replying to their comments or by responding directly to their inboxes. The aim of building a social media presence is to communicate with potential customers as well as staying in touch with the existing ones.
Social media marketing and promotion should be secondary to making your clients feel that you care about their needs.
You must learn to listen and respond to their complaints. It’s effortless to show your followers that you don’t just care about their wallets but care about their needs.
Your manner of communication must always bring a solution to the questions they have. And if you cannot give an accurate response, make sure you don’t pretend to know the answer.
It’s okay to get back to them at a later date or to admit that you do not know. Pretending to have the solution when you don’t, only cracks down on the trust you managed to build with that customer.
If you’re going to grow your business, then ensure customer satisfaction first.
Final Thoughts
Hopefully, this article will help you understand the significance of the power of social media marketing – organic or paid ad-based.
Attracting a new target audience for your business should be a conscious effort.
Customers will always come back when you exude expert knowledge in your field, as well as when they feel heard. Every organization aims to scale and increase revenue, and with social media, you can achieve this in no time.
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