If you have still not presence go online then you have missed out a great opportunity to generate revenue. In the past one decade, we have seen the surge of eCommerce business and growing inclination of people towards buying products online.
The rise of the internet era and smartphones have contributed to this.
At the same time, it has also opened a new platform for sellers. They can now sell their products online and sell it across to millions of online users. So, if you have not started your business or willing to start one, this guide will help you kick-start your e-commerce business on Amazon.
What is FBA and Why it is Beneficial for Online Sellers?
Before heading further to start your e-commerce business online on Amazon, you must know about their business model which is popularly known as FBA or Fulfillment by Amazon. It is popular for all the good reasons. Its similar to the conventional online business model but at the same time, it doesn’t put the pressure on the seller, rater, Amazon stores your products, packs and ships. It means that Amazon takes responsibility for managing your inventory. This not only lessens the burden on the seller but at the same time it also reduces the cost as the seller doesn’t need to find a space to store and manage their products.
The seller makes use of Amazon’s robust and seamless distribution network and makes their product reach millions of people without incurring the heavy cost. With this feature Amazon lest the seller acts like a big company without actually taking the headache of being like one. Amazon works for you are the forerunner of your business. The only pain that a seller has to take is to ship the product to Amazon’s warehouse and rest is taken care by Amazon. It sounds interesting and lucrative. But merely making your online presence on Amazon is not enough. You need to study other details to make the complete and profitable use of Amazon platform.
How Your Presence on Amazon Becomes Profitable?
If you are seeking to make your presence on Amazon a successful one, following these tips:
- Make Sure You Have Products Which are in Demand: To become successful in 2019 with your e-e-commerce business, you need to have products which are in demand. Sell the products which the customers are selling. As compared to the conventional mode of business where we make our customer realise what they need, in case of an online portal, customers come to online platform searching for a particular product and hence you must have the same product if you are doing business in the similar niche.
- You Can Become Amazon Associate: You may be doing good business, but who minds having some extra cash flowing in. Become an Amazon associate and you can refer your customer buying products from your website to Amazon. This way you can earn money in the form of commission. You will get in-depth details about the same on Amazon’s website.
- Increase Your Product Line: You may be doing good business by selling a particular product, but introducing new product lines will help you generate more revenue. But, its advisable not to be in a hurry especially if you have recently started your business.
- Focusing on Customer Review: Well if you are searching for an Amazon seller marketing strategy that will help your e-commerce business grow, then you must never undermine the importance of customer review. Around 70% of the people make their decision to buy a product after looking at the customer review. Make sure that you don’t forget to the reviews and highlight them. It helps the customer understand what kind of product you are offering and how good the product is.
Following these marketing strategies will help a seller become successful. Moreover, this suggestion will work for all business niches and at the same time for anyone who wishes to start their e-commerce business.
Today e-commerce business has become the need of the hour and the business are leaving no stone unturned to make the most out of their online presence. Amazon remains a popular choice for the sellers because of the multitude of benefits and a large customer base that it offers.
This article is written by Tom Buckland, he’s is a digital marketing specialist. He’s the founder of Ghost Marketing and HQSEO in the UK and loves helping businesses profit through smart digital marketing strategies.