In this article, we’ll delve into the pros and cons of BigCommerce, explore the big commerce benefits, and illuminate how BigCommerce works to foster your business’s growth.
Why BigCommerce?
Choosing an ecommerce platform is a significant business decision that can influence your short and long-term growth aspirations. BigCommerce, a platform that consistently demonstrates dedication to its customers and a commitment to innovation, is an excellent choice for businesses seeking to keep pace with the dynamic landscape of online shopping.
BigCommerce: A closer look.
BigCommerce, a top-tier ecommerce platform, serves over 120 countries and boasts $17 billion in merchant sales. It caters to a wide variety of successful e-commerce enterprises and well-known brands, offering an extensive range of advanced features to facilitate online growth.
Advantages of BigCommerce.
With the proliferation of e-commerce technologies, it can be challenging to determine the most suitable platform for your business. Bigcommerce development agency aims to shed light on BigCommerce’s primary advantages and potential drawbacks.
Customization and functionality.
BigCommerce’s software is designed to enhance every facet of your online store. It provides an array of customizable features, driving traffic and revenue to your site, regardless of whether your business operates in the B2B or B2C space.
With BigCommerce, you can create a visually appealing and functional website that encapsulates your business identity and offerings. The platform offers a broad range of templates and customizable features to ensure a streamlined shopping experience for both you and your customers.
Omni-channel selling.
BigCommerce’s unique omni-channel selling technology connects your business with the modern buyer. This integration creates a multi-channel experience, reaching customers wherever they choose to shop. The BigCommerce Channel Manager simplifies selling across multiple platforms, automatically syncing sales and eliminating overselling.
SEO capabilities.
BigCommerce’s SEO features simplify the continual optimization process that is crucial for driving traffic and increasing visitor numbers. The platform’s Content Delivery Network (CDN) focuses on your website’s speed, minimizing loading time, resulting in happier site visitors and higher search engine rankings.
Security measures.
BigCommerce offers top-notch security features necessary for building your brand online. Technologies such as unlimited bandwidth, fast content delivery, various domain names, and a shared SSL certificate are part of the package. Multi-layered security measures protect your store from unauthorized access and potential threats.
Drawbacks of BigCommerce.
While BigCommerce brims with benefits, it has its imperfections. It’s crucial to acknowledge that no single platform is entirely flawless, as the needs of e-commerce companies are diverse and the industry is in a constant state of innovation.
Annual sales threshold.
BigCommerce’s pricing plans are primarily based on your company’s online sales per year. It’s essential to understand this aspect of its pricing, as it can impact fast-growing companies. Once you exceed the allotted revenue for a specific plan, BigCommerce automatically upgrades you to a higher, more expensive plan.
Limited free themes.
BigCommerce offers a range of customizable themes, but only seven of these are available for free. The limited number of free themes means many businesses may end up purchasing a theme to realize their desired design.
Target market.
BigCommerce caters mainly to established companies looking to accelerate growth. While it has an Enterprise plan for high-powered companies, its Pro plan is designed for businesses generating up to $400,000 annually. Therefore, BigCommerce may not be the best fit for high-volume businesses with yearly revenues exceeding $100 million.
Customer reviews.
BigCommerce has a diverse clientele, resulting in a broad range of customer testimonials. These reviews provide additional insight into how your brand could benefit from partnering with BigCommerce. We’ve worked with numerous e-commerce businesses and have several case studies demonstrating client success on the platform.
Choosing BigCommerce: The right platform for your business.
When deciding on the right platform for your business, it’s crucial to understand all the features they offer and how these features can directly impact your company’s growth. Other factors like contracts and price also play a key role in the decision-making process.
Ultimately, the decision comes down to the price and your current budget. BigCommerce offers a tiered pricing plan based on your online sales per year. However, they also offer a 15-day free trial, giving you the opportunity to try before you buy.
Conclusion.
Selecting the ideal e-commerce platform from the plethora of options available can be overwhelming. However, with a comprehensive understanding of the pros and cons of each platform, you can make an informed decision. If you believe that BigCommerce aligns with your business goals and can facilitate your long-term growth, it may be the perfect platform for your business.
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