Marketing
Marketing is the action or business of advertising and selling goods or services.
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Marketing on a small budget
When your business budget is tight, one of the first areas you tend to look at is your marketing expenses. For most of the companies marketing expenses can be 10 to 20% of the budget.…
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What is eCommerce marketing?
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the…
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It’s Time to Focus on Digital Marketing
When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while…
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Four Things Your Company Needs to Do to Attract Overseas Attention
Going global and attracting overseas attention is perhaps one of the most difficult skills to master in entrepreneurship. Appealing to an international audience is not only difficult, but it depends a lot of attention and…
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How to Create Relevant and Engaging SEO Reports?
What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a…
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Kickstart Your Brand by Creating Digital Awareness
If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due…
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Using Google Analytics Tool to Measure Organic Search Traffic
Analyzing and monitoring your organic search traffic is important as it helps in identifying the effectiveness of your SEO campaign or problems on your search traffic. Doing this doesn’t have to be effortless as Google…
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Facebook Ads vs Google Ads: What Will Work Best for You?
Every business wants to reach its customers quickly and wants to convert leads into customers. Most of the businesses seem to struggle to get their voice heard. And the reason – they find it hard…
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What Are Nano-Influencers?
Everybody knows about influencers but do you know about nano-influencers? Over the last few years, influencer marketing replaced traditional marketing options. Smart businesses are now working with influencers on social media, especially Instagram, to encourage…
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Creative ways to market your business
You have just started your business, and you are very excited. But customers are not turning up or knocking on your door? Probably they don’t know about it. No matter how good knowledge you have about…
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5 natural language SEO strategies to gain a competitive advantage
Voice assistants have been gaining momentum over the past few years. According to Gartner, over 75% of households in the U.S. already own a smart speaker. Parallel with the rise of voice-enabled technologies, the number…
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How to reach out to your customers?
The best way to reach out to your client base is to do what you can to really understand their needs. Analyze the strengths and weaknesses of your business. You can do this with facts…