Marketing is the action or business of advertising and selling goods or services.
When money is tight for your small business, marketing could be one of the first expenses that you seek to cut. But this could be a very grave mistake for your brand. In fact, you…
If you belong to the field of marketing, you probably have a good idea about the concept called the “customer decision journey” or “purchase journey”. It’s the main concept which branches out into the overall…
I first encountered the term “cold calling” while watching the movie “Glengarry Glen Ross”. Though I was familiar with this method before, the term was unknown to me. I used to think it was just…
Digital marketing using Search Engine Optimization (SEO) has gained high popularity in recent years. More and more companies have been drawn towards digital marketing because of the increased population on the Internet. SEO, when used…
To get more leads and conversions, your online and offline marketing campaigns should complement each other. If you’ve been running both campaigns somewhat independently, it’s time to connect the two for optimum results. Here are…
If you have still not presence go online then you have missed out on a great opportunity to generate revenue. In the past decade, we have seen the surge of eCommerce business and the growing…
By nature, composing and sending an email, “an effective email” is a personal and most sophisticated medium of communication. Thanks to technology, it is by far the simplest way to reach people. However, not every…
Trade shows do a lot for a business. Regardless, if they are big or small, these brands normally benefit from a successful showing on the trade show floor. However, as mentioned, it should be successful,…
The business marketplace is dependent on content. In fact, it has always been so because the content is the universal communication between brands and customers. Text matter of a document or publication in any form.…
Outdoor advertising is a method that has been used for millennia. There are even records of it being used in ancient Egypt. Over the centuries it has persevered, but the design has changed quite a…
Content is king in the marketing world, and there’s probably not enough times that statement can be repeated. The main reason content is so popular and so efficient is that it’s simply the most effective…