Marketing Strategy
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Best content marketing tips for business owners
As we are going forward in decades, traditional marketing strategies are getting of minor importance, and day by day, business owners enthusiastically follow the trendy plans in the market. And as it is evident, digital…
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Is your social media marketing ignoring a key demographic?
A significant percentage of marketing campaigns have a tendency to focus on the younger and middle-aged markets, judging by the advertisements across different channels. Yet, businesses have good reason to reach out to seniors as…
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Strategies for efficient and effective blogging
Writing a blog can be compared to driving, just like unless you hit the road, you will not know how to do it. The moment you decide to write a blog, the next thing in…
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7 ways to increase your retail sales
As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that…
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7 data-driven media planning strategies for your business
For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information…
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How to create the perfect omnichannel marketing strategy?
Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to…
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Social media marketing ideas you are not using
Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and…
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Content marketing tips only experts know
What’s your first thought when you read articles about becoming a better content marketer? You understand all those tips and they are perfectly logical, but you start wondering: “Is This What Content Marketing Experts Do?”…
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8 internet marketing myths that keep you from growing
We live in an era where internet plays a major role in the growth of a business or services. Almost all businesses are on the digital platform or using the internet to drive more conversions…
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How to create a viral marketing campaign to promote your business?
A lot of people are quick to assume that the phenomenon of going viral is something which is completely random and spontaneous. Still, this trend has recurred so many times that it is now completely…
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How to measure the effectiveness of your marketing efforts?
Digital marketing has come a long way in the past few years. Nowadays, with a bit of help from technology, businesses can leverage different approaches and different strategies in an attempt to win over their…
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10 strategies to boost your business success
According to a recent report, one out of every three adults prefers to start up his own business instead of working for someone as an employee. Unfortunately, a lot of new startups don’t even see…