Digital Marketing
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
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5 ways to rank higher on YouTube using SEO
In order to thrive with your business or projects, you have to establish a solid digital presence. More and more marketers are realizing that successful advertising should not just come from a pure volume of…
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Why is email marketing important for you?
There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business…
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7 data-driven media planning strategies for your business
For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information…
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Actionable ways to make an eCommerce store cost-effective
Working for yourself and running your own business can be exceptionally rewarding. You get to choose your own hours, follow your passions and potentially earn big and make a success of your dream. However, when…
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5 reasons why digital marketing need to be a part of your food business
One of the latest and impactful trends which are going on in the business world these days is digitalization. Almost all people are familiar with this term nowadays because of the rapid expansion of the…
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What are the benefits of marketing?
In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand…
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The Beginner’s Guide to Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is an important discipline in online marketing and is not only important for SEO, but also for search engine advertising (SEA). Directing more traffic to your own website has become routine…
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Collecting email addresses like clockwork
Is your website not paying you the returns you think it should? If so, the chances are good it has little to do with what you are doing, and more to do with how you…
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How Much Personal Information Should You Share with Your Readers?
You might be thinking of how intimacy with the reader can be a question of concern. Since if a blogger will be more personal with readers, there are more chances that he/she will be able…
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What is eCommerce marketing?
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the…
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It’s Time to Focus on Digital Marketing
When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while…
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How to Create Relevant and Engaging SEO Reports?
What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a…