Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
In order to thrive with your business or projects, you have to establish a solid digital presence. More and more marketers are realizing that successful advertising should not just come from a pure volume of…
There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business…
For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information…
Working for yourself and running your own business can be exceptionally rewarding. You get to choose your own hours, follow your passions and potentially earn big and make a success of your dream. However, when…
One of the latest and impactful trends which are going on in the business world these days is digitalization. Almost all people are familiar with this term nowadays because of the rapid expansion of the…
Conversion rate optimization (CRO) is an important discipline in online marketing and is not only important for SEO, but also for search engine advertising (SEA). Directing more traffic to your own website has become routine…
Is your website not paying you the returns you think it should? If so, the chances are good it has little to do with what you are doing, and more to do with how you…
You might be thinking of how intimacy with the reader can be a question of concern. Since if a blogger will be more personal with readers, there are more chances that he/she will be able…
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the…