Customer Retention
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Why customer acquisition is essential to business growth
Customer acquisition is one of the most effective and essential growth levers. It increases brand awareness, sales, and referrals and helps you retain your current customer base. But it can also get expensive, especially when many of your acquired customers start to churn. Luckily, here’s a guide to customer acquisition which you can use to […]
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Top customer retention strategies to implement in 2023
To grow your business, you need to attract new customers, which may be difficult, time-consuming, and costly. What you should do is to use effective strategies for retaining your present clients. It is estimated that the resources required to recruit a new customer are five to twenty times more than those required to maintain an […]
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Ways to reduce customer service wait times
Regardless of the company size and turnover, all you need is to shorten the customer waiting time who is expecting to get served quickly. As a business owner, you don’t want your customer to wait for more due to irrelevant things. It will then create a barricade between you and your customer. Imagine how weird […]
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Customer success strategy – 10 factors to increase customer success
A customer success strategy is essential to the long-term viability of any business. This article will outline some of the key factors that should be considered when designing a customer success strategy. 1. Gain customer understanding. When developing your customer success strategy, the first factor is understanding existing customers and potential customers, which can be […]
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How AI can delight your customers and improve branding?
Customer satisfaction is the aim of every business to maximize profits given the fierce competition in the market. Furthermore, customers’ knowledge and awareness have expanded tremendously recently, and so they choose to buy from companies that provide them with the most satisfaction and meet their requirements and expectations. As a result, taking your business to […]
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How to create the perfect omnichannel marketing strategy?
Leads, prospects, and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on average, 4.3 different devices per day to browse the internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]
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Most useful tactics to acquire and retain your ecommerce customers
Many experienced eCommerce professionals will tell you that customer retention is the key to long-term success in the increasingly-competitive eCommerce industry, and they would be right. However, customer retention is but one part of the eCommerce success model, and the other is customer acquisition. Even though acquisition can be way more expensive than retention, you […]
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Do Reward Schemes Positively Affect Customer’s Loyalty?
Reward schemes have become a staple of marketing in the never-ending quest to secure customer loyalty. From having a card stamped when you buy coffee to get points when you fill-up with gas or do the weekly grocery shopping, loyalty schemes, and inducements to try a certain store such as through the use of POS […]
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The art of customer loyalty: Build a company customer love
Running a successful business isn’t just about sales rates and acquiring new customers. It is also about respecting your customers, listening to their feedback or suggestions, answering their complaints, and improving the business. Owing to today’s technology, the words of a few angry customers can reach more people than you would expect and that can […]
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Why competition in business is healthy?
Discovering that a competitive business is offering the same service as you can be disheartening. What if they take all your customers? What if you’re unable to drive the sales you need? A lot of people are put off starting a business when they realize that there are competitors offering the same thing. This can […]
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Find customers from nearly nothing: The art of lead
Like many aspects of running a successful business, lead generation is an area that leaves a lot of people scratching their heads. Knowing where to look for potential customers a challenge that few people overcome, and this is just the start of this process, with collecting data and acting upon the leads you get being […]
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How to enhance customer satisfaction?
Running a business is a nuanced, intricate process. It involves hundreds of moving pieces, some of which are entirely dependent on your internal operations and how well you structure your business processes. Among a slew of those key pieces, one stands out as every modern brand’s main concern: customer satisfaction. Every single business out there […]