Branding
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How “Packaging” influences consumer behavior? The “Psychology” behind brand loyalty
Consumers are bombarded with countless choices in the bustling aisles of supermarkets or scrolling through online stores. Yet, amidst this sea of options, certain brands manage to stand out and hold a special place in the hearts of their customers by doing something that others fails to do. What sets these brands apart? The secret […]
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Functions, advantages and disadvantages of private label supplement manufacturing
In the field of manufacturing, a private label is a way to express its history and the brand’s voice. It is what sets it apart from other manufacturers, expresses individuality, and enables the creation of an audience engagement strategy. Private label manufacturing is a business model that involves the branding process prior to sales. Consequently, […]
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How to improve customer experience and brand reach through social media?
Ever since their inception, it became very clear that social media platforms will serve as a powerful public forum and platform for launching an effective marketing campaign. With more than 3.5 billion active users in 2022, this situation remained pretty much unchanged to this very date, and even the websites like Facebook which are now […]
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How to organize your LinkedIn connections, prospects, and clients?
LinkedIn is a powerful platform for business networking and building relationships with potential and current clients. Your LinkedIn connections are important. They are, after all, a reflection of your professional brand. As such, it’s important to keep them organized so that your profile is neat, tidy, and easy to navigate. But with over 800 million […]
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How to improve your eCommerce sales in 2023?
eCommerce has been occupying a growing chunk of retail sales worldwide. Over the last two years, eCommerce sales have grown more than 25% and this trend will become even more evident in the upcoming years. But since the importance of eCommerce is evident to most business owners, the competition has gotten very stiff as well. […]
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5 promotional items that are actually useful for office workers
Distribution of promotional products is a great way to get more brand recognition and remind consumers and potential clients what you can do. The right item promotes customer retention and loyalty, generates leads, boosts your brand visibility, and helps you stand out among competitors. Choosing the right promotional products is essential. If it isn’t practical, […]
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How AI can delight your customers and improve branding?
Customer satisfaction is the aim of every business to maximize profits given the fierce competition in the market. Furthermore, customers’ knowledge and awareness have expanded tremendously recently, and so they choose to buy from companies that provide them with the most satisfaction and meet their requirements and expectations. As a result, taking your business to […]
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How to announce a new business on social media?
Starting a new business can be nerve racking and extremely exciting for business owners and their employees as well. The whole purpose of starting a new business is to launch it in just the right way, so you can make a profit off it and build a brand image. It is not as easy as […]
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Creating a visual identity for your brand
Visuals communicate better than words. This is why the visual identity of your brand plays a significant role to grab the attention of your audience and create a long-lasting impression on their minds. Your visual identity comprises your logo, imagery, typography, colors, and creative designs that set you apart from others. Your visual identity is […]
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How Startups Can Position Their Brand with COVID-19 Restrictions?
It has been a few months since the COVID-19 pandemic started shaking the world and it doesn’t seem like it would be ending anytime soon. As nearly cities all over the world continue to maintain some level of social distancing, it has become obvious that this pandemic is not just a danger to people’s health […]
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How to protect your independent online brand during COVID-19?
With the current situation, many entrepreneurs are struggling to keep their businesses afloat, downsizing staff, and numerous such tough actions. Read: The Internet is Under Huge Strain Due to Coronavirus Lockdown Coronavirus (COVID-19) is deadlier than we thought of, it’s asymptomatic, we do not see any symptoms of this virus on the affected individual and […]
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How To Grow Your Online Business Using Growth Hacking Techniques?
Growth hacking is a useful way to get more traffic to your online business. There are many methods and techniques that can be adopted to drive traffic in many situations. Here are some ways to get more traffic using the latest growth hacking methodology. They vary from the simple to the complicated. Marketing on Search […]