Brand Identity
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How “Packaging” influences consumer behavior? The “Psychology” behind brand loyalty
Consumers are bombarded with countless choices in the bustling aisles of supermarkets or scrolling through online stores. Yet, amidst this sea of options, certain brands manage to stand out and hold a special place in the hearts of their customers by doing something that others fails to do. What sets these brands apart? The secret […]
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5 promotional items that are actually useful for office workers
Distribution of promotional products is a great way to get more brand recognition and remind consumers and potential clients what you can do. The right item promotes customer retention and loyalty, generates leads, boosts your brand visibility, and helps you stand out among competitors. Choosing the right promotional products is essential. If it isn’t practical, […]
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Creating a visual identity for your brand
Visuals communicate better than words. This is why the visual identity of your brand plays a significant role to grab the attention of your audience and create a long-lasting impression on their minds. Your visual identity comprises your logo, imagery, typography, colors, and creative designs that set you apart from others. Your visual identity is […]
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Branding can transform the image of a business
Do you know Apple sits at the top of the world’s best brands list with a total brand value of $214.8 billion? The tech giant is followed by Google, that has a brand value of $155.5 billion. The only reason that Apple, Google, or other similar brands have been able to reach where they are […]
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It’s all about making people want to know you
There are over half a million recognizable brands in the world. The truth is that your newly launched business doesn’t have the necessary funds to compete against brands that are long established in the audience’s mind and routine. More importantly, even if you have the budget to start an advertising campaign in your local area, […]
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Logo design tips: Make a good and effective logo for your brand
The logo is the visual identity of your brand. A good logo can help build your brand recognition, and deliver your brand values. While designing a logo for your brand, there are lots of things that you need to consider. Avoiding some common pitfalls can keep the logo design process a positive one. With all […]