It doesn’t matter whether you’re trying to promote a product, service, website, a Facebook page, or anything else into the online world – content marketing is a necessary part of your work. There is nothing more effective than a great piece of text since it tells your target audience what your offer is all about. When you explain what solutions your readers can find throughout the content you promote, they will trust you and they will be ready to take the steps you suggest.
The only problem is that content marketing is hard work that involves a lot of writing. If you devote your entire days to writing, when will you find the time to commit to the website, product, or service itself? Here is the good news: content marketing doesn’t have to be entirely based upon writing. You can rely on these 7 strategies that don’t involve crafting textual content but are really effective in online promotion.
Use as Many Photos as Possible
If you add relevant images to the content you already have, you will boost its effectiveness. People love visuals! When you use images to prove your point, your publications will get much more attention, likes, and shares via social media.
There is a catch, though: you can never violate copyrights! It’s great when you can locate the perfect images on a stock photography website, but sometimes you have to pay for a feature at your site. That’s a smart investment since high-quality photos will make the pages much more appealing to the audience.
It’s even better if you feature your own, unique photographs related to the topics you cover. If you own a good camera, you can start taking awesome photos that will convey your ideas much better than text.
Expand SEO Strategies Beyond Content Marketing
The main point of writing online content is to attract readers. Potential readers regularly search Google for certain words and phrases that would lead to the solution they are after. Since you want to be listed on Google’s first side of relevant results, you constantly try to implement the right keywords in the pieces of text you write. If for example, your website is focused on college applicants, you’ll publish a sample college admission essay with certain keywords that drive traffic to your website.
That’s good, but it’s not enough.
You can use the same keywords in the descriptions for the images you publish on social media. For example, use a relevant keyword as a hashtag on Instagram and Twitter. Of course, you have to make sure the keywords fit naturally into the description.
That being said, we shouldn’t forget that the basic on-page optimization principles are still important. You’ll still have to craft and promote optimized content. However, when you expand the use of keywords beyond writing articles and blog posts, you’ll reveal the true power of search engine optimization.
Film and Share YouTube Videos
Let’s say you give two options for your target audience: an elaborate piece of text and a video that explains the same things. Which publication do you think would attract more attention? It would be great to have a transcript that will accompany the visual content, but you can rest assured that the video will get you much more popularity.
When you get the next idea to write a post with step-by-step instructions, consider filming a how-to video. You can use your YouTube profile to publish other types of videos, too. Recipes, reviews, interviews, and simple talks – everything works when you deliver what your audience needs.
Promote Evergreen Content
Can you think of a universal solution to a problem your target reader has? Then all you need to do is write a piece of content that will get you constant attention and returning visitors. Instead of focusing on current news and events, you should shift your attention towards evergreen issues your readers are facing.
News about the launch of the latest LG TV range, for example, would get you some visits and shares for a week, but such publication won’t last in the world of Internet. You would have to hunt for other trivia and spend your entire days in writing, which would only work if you owned a news website.
If on the other hand, you publish content on a topic that doesn’t lose relevance over time, your site will always appear fresh for your readers. For example, you can write about the ultimate solution to becoming a successful graphic designer, choosing the right college courses that lead to a career in programming, or anything else related to your niche. Of course, you have to offer actual solutions and a unique twist that will get you more readers on a regular basis.
When you achieve such status, you’ll save yourself from writing a great deal of content every day; your old pieces will bring you the attention you need.
Start a Hashtag
Hashtagging is really popular. It can go in two directions: you will either start a great trend that millions of people will follow, or you’ll look ridiculous with a huge chunk of irrelevant hashtags. People usually use Twitter and Instagram for hashtagging, but most of them forget that Facebook is also a good place for such practice. If you want to be cool on social media platforms, you need an idea for a unique hashtag that will attract people to join the fun and post their own content.
You can use the hashtag to spark a discussion in a series of tweets or Facebook status updates, or you can invite Instagrammers to capture their own photos that will contribute towards your campaign. All big brands are doing it!
Infographics have several aspects that attract people’s attention: they are graphic, visually appealing, colourful, and very informative. You can easily serve heavy factual data in an infographic without overwhelming the reader with complex text. The best part about creating infographics is that you need to conduct a thorough research to collect convincing information, but you don’t have to do much writing.
An infographic on an evergreen topic will surely get you tons of shares on social media. When you feature the link on your own pages, the section your followers see will certainly attract them to visit your website.
On-Page SEO Optimization
Do you remember what the headline of this post was? It’s all about tips that don’t involve writing, so you probably didn’t expect to see anything related to SEO, did you? Well, we are still talking about content marketing, and content is an inseparable aspect of it. However, masterful optimization will help you achieve high rank and attract more organic traffic while writing less content.
Instead of composing a lengthy post on the topic you have in mind, you can write a brief article or series of posts that contain all the right keywords. Needless to say, you need to implement a really effective SEO strategy if you want to achieve results in near future. If for example, you start using Positionly, you’ll get constant updates about your rankings, keywords, and traffic. The tool will compare your rank to the position of your competitors for the keywords you use, so you’ll figure out the changes you need to make in order to get on top.
When you revise your current content to make it more effective in attracting organic traffic, you’ll spend less time in writing, but you’ll still achieve better results.
Better Content Marketing with Less Content Writing – It’s Possible!
There is no point in spending long hours or days in research and writing only to promote a certain website, product, or service. You can achieve greater popularity if you include other aspects of contents in your content marketing campaign. Why don’t you try the 7 strategies listed above and tell us how they worked for you?
Do you have any other tricks we should know about? Feel free to share!