virtual reality

How VR marketing will affect consumer to brand interaction

Virtual reality

Immersive technology, the group name for augmented reality (AR) and virtual reality (VR) is not the future, it is now! It is no secret that in 2015 when VR became a reality, it wasn’t much use. But through years of development and improvements, top tech companies such as Google, Samsung, HTC and Oculus are finally […]

How Virtual Reality is Transforming Workplace Safety

Virtual Reality

How would you describe the safety training programs at your workplace? Ask this simple question to your employees, and the most common responses would be on the lines of ‘Boring’, ‘Nothing New’, ‘Doesn’t add value’, and so on. While there are no doubts about the requirements of safety training at workplaces, a lot could be […]