#Marketing_Strategy

Strategies for efficient and effective blogging

Writing a blog can be compared to driving, just like unless you hit the road, you will not know how to do it. The moment you decide to write a blog, the next thing in your mind will be what are the strategies to be adapted for an efficient and effective blog? Let us get […]

7 ways to increase your retail sales

Retail sales

As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are […]

7 data-driven media planning strategies for your business

Media planning

For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in […]

How to create the perfect omnichannel marketing strategy?

Omnichannel Marketing Strategy

Leads, prospects and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on an average, 4.3 different devices per day to browse internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]

Social media marketing ideas you’re not using

Social Media Marketing

Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and Instagram attract more than three billion monthly active users. However, building a comprehensive social media marketing plan is everything but […]