Leads, prospects and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on an average, 4.3 different devices per day to browse internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure… Continue reading ⟶
In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can… Continue reading ⟶
The key to being successful at article marketing is by putting a lot of content on the Internet. The next important things are to get readers and to appear as an expert. The more popular you get, the more it is likely people will keep reading your content. Putting out a lot of high-quality articles… Continue reading ⟶
The COVID-19 pandemic has impacted the business sector tremendously. Due to social distancing measures and home quarantine, people started working from home. They have also started shopping from home – that is, online. In order to keep operations going, businesses have moved to digital. But this move can also be seen as an opportunity to… Continue reading ⟶
When your business budget is tight, one of the first areas you tend to look at is your marketing expenses. For most of the companies marketing expenses can be 10 to 20% of the budget. Although this can be an easy area to use to reduce your overall business costs, it’s important to make sure… Continue reading ⟶
If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world. That is why some businesses that fail to adapt to the… Continue reading ⟶
You have just started your business, and you are very excited. But customers are not turning up or knocking on your door? Probably they don’t know about it. No matter how good knowledge you have about public relations and marketing but getting your business noticed is not an easy task. You need to ensure that the… Continue reading ⟶
Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and Instagram attract more than three billion monthly active users. However, building a comprehensive social media marketing plan is everything but… Continue reading ⟶
Trade shows do a lot for a business. Regardless, if they are big or small, these brands normally benefit from a successful showing on the trade show floor. However, as mentioned, it should be successful, and in order to do so, there is a lot that you have to prepare for. Success will all depend… Continue reading ⟶
The business marketplace is dependent on content. In fact, it has always been so because the content is the universal communication between brands and customers. Text matter of a document or publication in any form. Content is both information and communication: the total sum of the freshness, readability, relevance, and usefulness of the information presented,… Continue reading ⟶
