Immersive technology, the group name for augmented reality (AR) and virtual reality (VR) is not the future, it is now! It is no secret that in 2015 when VR became a reality, it wasn’t much use. But through years of development and improvements, top tech companies such as Google, Samsung, HTC and Oculus are finally […]
Leads, prospects and customers of today move from device to device and from one digital channel to another when interacting with the brands they follow. Americans use, on an average, 4.3 different devices per day to browse internet. Also, the average number of social media accounts a person has in 2020 is 8.6. Making sure […]
In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can […]
The key to being successful at article marketing is by putting a lot of content on the Internet. The next important things are to get readers and to appear as an expert. The more popular you get, the more it is likely people will keep reading your content. Putting out a lot of high-quality articles […]
The COVID-19 pandemic has impacted the business sector tremendously. Due to social distancing measures and home quarantine, people started working from home. They have also started shopping from home – that is, online. In order to keep operations going, businesses have moved to digital. But this move can also be seen as an opportunity to […]
When your business budget is tight, one of the first areas you tend to look at is your marketing expenses. For most of the companies marketing expenses can be 10 to 20% of the budget. Although this can be an easy area to use to reduce your overall business costs, it’s important to make sure […]
If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world. That is why some businesses that fail to adapt to the […]
You have just started your business, and you are very excited. But customers are not turning up or knocking on your door? Probably they don’t know about it. No matter how good knowledge you have about public relations and marketing but getting your business noticed is not an easy task. You need to ensure that the […]
As a business owner, you may be offering the best products and services in the market. However, all your efforts can potentially go to waste if people don’t know about your business. A strong online presence is essential to any business’s success in this day and age. It is something that cannot be overlooked that’s […]
Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and Instagram attract more than three billion monthly active users. However, building a comprehensive social media marketing plan is everything but […]
