#Marketing

Marketing is the action or business of advertising and selling goods or services.


7 ways to increase your retail sales

Retail sales

As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are […]


Why is email marketing important for you?

Email marketing

There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be. More than 2.5 billion people use email as a way of communication, this is growing daily. The question […]


7 data-driven media planning strategies for your business

Media planning

For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in […]


5 expenses your business needs to spend in order to compete

Money

Every business owner has their own story, and their own strengths and weaknesses — but one thing that most successful business owners have in common is they’re good with money. These business owners know both how to reduce spending, but also what spending is essential. Some expenses are close to non-negotiables, and you can’t ignore […]


Actionable ways to make an eCommerce store cost-effective

Cart

Working for yourself and running your own business can be exceptionally rewarding. You get to choose your own hours, follow your passions and potentially earn big and make a success of your dream. However, when you’re working in the realm of e-commerce, there are some steady costs you’ll need to keep in mind, and they […]