Tag: Marketing

Marketing on a Small Budget

— Published on: June 3rd, 2020

Marketing on a Small Budget

When your business budget is tight, one of the first areas you tend to look at is your marketing expenses. For most of the companies marketing expenses can be 10 to 20% of the budget. Although this can be an easy area to use to reduce your overall business costs, it’s important to make sure you aren’t cutting…read more →

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What is eCommerce Marketing?

— Published on: May 27th, 2020

What is eCommerce Marketing?

Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes on it some…read more →

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It’s Time to Focus on Digital Marketing

— Published on: May 21st, 2020

It’s Time to Focus on Digital Marketing

When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up. We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded logo on them,…read more →

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Four Things Your Company Needs to Do to Attract Overseas Attention

— Published on: May 21st, 2020

Four Things Your Company Needs to Do to Attract Overseas Attention

Going global and attracting overseas attention is perhaps one of the most difficult skills to master in entrepreneurship. Appealing to an international audience is not only difficult, but it depends a lot of attention and you need to think about a whole range of different concerns before you can even attempt to start marketing your products and services…read more →

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How to Create Relevant and Engaging SEO Reports?

— Published on: May 18th, 2020

How to Create Relevant and Engaging SEO Reports?

What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a client. Just because you are tracking clients’ SEO performance via multiple tools, copy-pasting a bunch of stats to Excel, and then extracting them…read more →

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Kickstart Your Brand by Creating Digital Awareness

— Published on: May 14th, 2020

Kickstart Your Brand by Creating Digital Awareness

If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world. That is why some businesses that fail to adapt to the current economic situation…read more →

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