Tag: Email Marketing

Collecting Email Addresses Like Clockwork

Collecting Email Addresses Like Clockwork

Is your website not paying you the returns you think it should? If so, the chances are good it has little to do with what you are doing, and more to do with how you are doing it. After all, your goal should be to get the most personal of all personal information from the visitors to your website: an email address. The good news in all this is that there are proven ways to improve your conversion rate. One way is to engage a digital marketing agency like Appiloque. Until then, you might want to begin with these five secrets that will skyrocket your squeeze page conversion […]

What is eCommerce Marketing?

What is eCommerce Marketing?

Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes on it some features. First, the Internet coverage of potential customers is much wider than the usual offline shop. Secondly, the response time to any marketing activity online store on the Internet is much higher than offline. And thirdly, the possibility of analytics of all kinds of indicators in an online store is […]

It’s Time to Focus on Digital Marketing

It’s Time to Focus on Digital Marketing

When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up. We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded logo on them, or hearing our company name out loud on the radio. But really, nowadays, your business does need to be focusing on digital marketing. Sure, there’s still a huge place for traditional marketing out there and many of the biggest brands still engage with it heavily. But at the same time, […]

How to Grow Your Online Business Using Growth Hacking Techniques?

How to Grow Your Online Business Using Growth Hacking Techniques?

Growth hacking is a useful way to get more traffic to your online business. There are many methods and techniques that can be adopted to drive traffic in many situations. Here are some ways to get more traffic using the latest growth hacking methodology. They vary from the simple to the complicated. Marketing on search engines. One of the best free methods for getting traffic is ranking high on search engines. A search engine works by scouring the web and collecting and building a huge database of websites and links. It then uses proprietary algorithms to rank and sort these websites. You can exploit this by seeing the […]