Many experienced eCommerce professionals will tell you that customer retention is the key to long-term success in the increasingly-competitive eCommerce industry, and they would be right. However, customer retention is but one part of the eCommerce success model, and the other is customer acquisition. Even though acquisition can be way more expensive than retention, you… Read More »
Undeniably, many businesses are massively affected by COVID-19. There are a lot of struggles everyone is facing because of the current situation, but this does not mean that you can never bounce back or do something to secure the business you have built. This might be a tough season, for now, nonetheless, your venture will… Read More »
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes… Read More »
Cloud-based solutions are completely redesigning global eCommerce platform management. Every business has goals and aspirations that are completely unique. Cloud-based systems provide advanced technical solutions to manage your individual business needs. Even the way eCommerce sites are built stem from cloud-based DevOps tools, like Docker, Git, Kubernetes, or Helm. Docker, among the most revolutionary, is… Read More »
The Blockchain technology is known mainly for its cryptographic currency. However, this technology can also be used in traditional as well as new businesses. Let me remind you that a blockchain is a distributed database that contains information about all operations performed between parties – participants of any process. Records from the registry are visible… Read More »
What is Shopping Cart Abandonment Rate? In the eCommerce terminology, shopping cart abandonment rate is the percentage of online shoppers who items the shopping cart but abandon it without completing the purchase. It simple term, it is a percentage of potential buyers who were truly interested in an item or service but leaves without buying… Read More »