The Beginner’s Guide to Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is an important discipline in online marketing and is not only important for SEO, but also for search engine advertising (SEA). Directing more traffic to your own website has become routine for many companies. The real challenge is to convert this traffic into customers, and that’s where conversion rate optimization comes […]
Collecting Email Addresses Like Clockwork
Is your website not paying you the returns you think it should? If so, the chances are good it has little to do with what you are doing, and more to do with how you are doing it. After all, your goal should be to get the most personal of all personal information from the […]
How Much Personal Information Should You Share with Your Readers?
You might be thinking of how intimacy with the reader can be a question of concern. Since if a blogger will be more personal with readers, there are more chances that he/she will be able to retain readers for long. No doubt, this fact is correct, but somehow too much intimacy with the reader can […]
What is eCommerce Marketing?
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes […]
It’s Time to Focus on Digital Marketing
When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up. We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded […]
How to Create Relevant and Engaging SEO Reports?
What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a client. Just because you are tracking clients’ SEO performance via multiple tools, copy-pasting a bunch of stats to Excel, and […]