One of the latest and impactful trends which are going on in the business world these days is digitalization. Almost all people are familiar with this term nowadays because of the rapid expansion of the world of the internet. People have really got fond of the internet, and because of the existence of smartphones, it… Continue reading ⟶
In our modern society, it is more important than ever that businesses have a means of promoting themselves and marketing their products. Having the ability to advertise one’s product allows businesses to grow and expand and can be the deciding factor between creating a global conglomerate and becoming professionally stagnated. Realizing the opportunity that can… Continue reading ⟶
Conversion rate optimization (CRO) is an important discipline in online marketing and is not only important for SEO, but also for search engine advertising (SEA). Directing more traffic to your own website has become routine for many companies. The real challenge is to convert this traffic into customers, and that’s where conversion rate optimization comes… Continue reading ⟶
Is your website not paying you the returns you think it should? If so, the chances are good it has little to do with what you are doing, and more to do with how you are doing it. After all, your goal should be to get the most personal of all personal information from the… Continue reading ⟶
You might be thinking of how intimacy with the reader can be a question of concern. Since if a blogger will be more personal with readers, there are more chances that he/she will be able to retain readers for long. No doubt, this fact is correct, but somehow too much intimacy with the reader can… Continue reading ⟶
Online store marketing or eCommerce marketing is a set of measures aimed at increasing sales (and, accordingly, profit) of an online store. As it becomes clear from the name, the specifics of marketing in the case of an online store is that the entire complex of measures is carried out on the Internet, which imposes… Continue reading ⟶
When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up. We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded… Continue reading ⟶
What separates a perfect SEO report for a low-quality one? Low-quality SEO reports are complex and packed with technical jargon. They include way too many KPIs and metrics and do not explain them to a client. Just because you are tracking clients’ SEO performance via multiple tools, copy-pasting a bunch of stats to Excel, and… Continue reading ⟶
If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world. That is why some businesses that fail to adapt to the… Continue reading ⟶
You have just started your business, and you are very excited. But customers are not turning up or knocking on your door? Probably they don’t know about it. No matter how good knowledge you have about public relations and marketing but getting your business noticed is not an easy task. You need to ensure that the… Continue reading ⟶
