Marketing

Marketing is like trying to impress your crush: you dress up your product in the fanciest outfit and hope it says the right things to make them fall in love (or at least buy it). Business thrive when marketing is top-notch; read innovative marketing tactics used by experts.

  • Massive Mistakes in Marketing You Must Avoid

    Massive Mistakes in Marketing You Must Avoid

    Mistakes in marketing can cost your business a fortune in profit and have a long-lasting impact on your business brand. Here are some of the errors that you can’t afford to slip up on when…

  • Don’t Be Fooled into Believing These SMS Marketing Myths

    Don’t Be Fooled into Believing These SMS Marketing Myths

    Many marketers are having a preconceived notion about SMS marketing and there are a number of myths or misconceptions doing the rounds. However, we simply cannot undermine the versatility and power of SMS marketing in…

  • Is Social Media Marketing Worth Trying to Grow Your Small Business

    Is Social Media Marketing Worth Trying to Grow Your Small Business

    Social networking sites are on its hype as it is offering a considerable amount of benefits to the users. If you are one who wants to promote their business effectively, then it is your responsibility…

  • Digital marketing strategies to generate leads

    Digital marketing strategies to generate leads

    Conducting business is futile if you do not have prospective customers. Your marketing journey begins with driving organic traffic to your webpage, converting it into leads, and eventually into customers for the long run. For…

  • Social media marketing ideas you are not using

    Social media marketing ideas you are not using

    Social platforms are not a novelty in the digital marketing universe, but they keep evolving and creating new opportunities for brand promotion. It’s not a surprise given the fact that networks such as Facebook and…

  • Checklist for Online Marketing – Ways to Promote Website

    Checklist for Online Marketing – Ways to Promote Website

    Nowadays, you need to do everything in your power to make your business stand out from the competition. Online marketing is imperative if you are to be a success. There are so many different ways…

  • Leverage Your Small Business’s Marketing Budget

    Leverage Your Small Business’s Marketing Budget

    When money is tight for your small business, marketing could be one of the first expenses that you seek to cut. But this could be a very grave mistake for your brand. In fact, you…

  • How to connect your online and offline marketing?

    How to connect your online and offline marketing?

    To get more leads and conversions, your online and offline marketing campaigns should complement each other. If you’ve been running both campaigns somewhat independently, it’s time to connect the two for optimum results. Here are…

  • Email Marketing Tips: Writing Emails That Get Opened, Read, and Clicked

    Email Marketing Tips: Writing Emails That Get Opened, Read, and Clicked

    By nature, composing and sending an email, “an effective email” is a personal and most sophisticated medium of communication. Thanks to technology, it is by far the simplest way to reach people. However, not every…

  • Influence of Outdoor Marketing on Your Business

    Influence of Outdoor Marketing on Your Business

    Outdoor advertising is a method that has been used for millennia. There are even records of it being used in ancient Egypt. Over the centuries it has persevered, but the design has changed quite a…

  • Content Marketing ROI: How to measure the success of your content?

    Content Marketing ROI: How to measure the success of your content?

    Content is king in the marketing world, and there’s probably not enough times that statement can be repeated. The main reason content is so popular and so efficient is that it’s simply the most effective…

  • How can you use Instagram’s IGTV for successful marketing?

    How can you use Instagram’s IGTV for successful marketing?

    Four months ago, Instagram released its newest app that is now threatening to eat up the competition. It was a feature as competent as Instagram Stories in its own right. When Instagram TV came into…