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  • Key Elements of a Successful Brand Identity

    Key Elements of a Successful Brand Identity

    Your brand identity can make or break your entire business. This is the face of your brand complete with your logo and marketing rolled together so that consumers recognize your business. We have key elements…

  • Tips for Creating a Marketing Dashboard

    Tips for Creating a Marketing Dashboard

    Whether you’re building a marketing dashboard for your own company, or you’re creating a marketing dashboard for your clients, it can be overwhelming to know where to start. There are so many metrics to consider,…

  • Best Brand Awareness Tactics to Employ

    Best Brand Awareness Tactics to Employ

    Building a brand can bring so many benefits to your business but it is not that easy process and it cannot be rushed. The whole point of creating a brand is for people to recognize…

  • The Curious Case of Data Literacy and the Future of Work

    The Curious Case of Data Literacy and the Future of Work

    According to market research firm IDC, the spending on big data and analytics products is expected to surpass $200 billion by 2020. Are you data literate? Or precisely – can you extract, transform, join, analyze,…

  • How to Better Serve Customers with ITIL?

    How to Better Serve Customers with ITIL?

    Nowadays, almost all service providers and indeed most businesses strive to be a consumer-oriented. It implies that all the customer-oriented businesses emphasize two major things. One is, they focus on meeting customer requirements, and the second…

  • Benefits of Using Joomla CMS for Your Website

    Benefits of Using Joomla CMS for Your Website

    For many websites that are large, having an effective Content Management System (CMS) is the key to making sure that all items on the site can be easily edited. There are many benefits to having…

  • Why Should Your Business Invest in an App?

    Why Should Your Business Invest in an App?

    As a business develops so too must the way that you market and develop that business. In such a fast-moving world, it is all too easy for you and your business to be left behind…

  • Keyword rank tracking mistakes you must avoid

    Keyword rank tracking mistakes you must avoid

    Being an SEO professional, your everyday to-do’s checklist must hold rank tracking as a critical task. Are you tracking your keyword rankings properly? Or, not even sure about it? By the way, mistakes are not…

  • How to Find the Best Mortgage Lender?

    How to Find the Best Mortgage Lender?

    Before buying a home, shop around for the best mortgage lenders. Finding a mortgage lender involves more than just getting a good interest rate; you want to work with the best mortgage companies, staffed by…

  • Should I really cover my laptop camera?

    Should I really cover my laptop camera?

    In today’s interconnected world, almost every device can be targeted by hackers to snoop on people’s personal lives. The Internet of Things (IoT) that has already started transforming business models of organizations will further deteriorate…

  • 5 Most Important Metrics to Be Monitoring in Google Analytics for Your Business

    5 Most Important Metrics to Be Monitoring in Google Analytics for Your Business

    Google Analytics is an essential data monitoring tool for your business. It provides details on several metrics that you need to be aware of to learn whether or not your website and overall business are…

  • The dos and don’ts of giving gifts

    The dos and don’ts of giving gifts

    Giving gifts can seem like a bit of a minefield, and can be tough to navigate if you haven’t participated in buying before. Spreading holiday cheer amongst your co-workers can be great, but the last…