When you run a small business, it can be tempting to focus on traditional and print marketing. This is because this is the kind of marketing that many of us have been exposed to while growing up.
We may have long dreamed of seeing our company advertise on the television, seeing billboards with our branded logo on them, or hearing our company name out loud on the radio.
But really, nowadays, your business does need to be focusing on digital marketing.
Sure, there’s still a huge place for traditional marketing out there and many of the biggest brands still engage with it heavily. But at the same time, we’re living in the digital age and more and more people’s attention is turned to their smartphones at all times.
When they’re commuting. When they’re spending time in public places. Pretty much all day, every day – and if your target demographic’s attention is turned to their devices, this is where you need to place your brand in order to gain exposure and push sales.
So, where to start? Here are a few different forms of digital marketing that could really help you!
Email Marketing: Mailing Lists
Email marketing is important for any brand and business should build a mailing list from day one. You just need to get people to sign up to your mailing list for any future communications.
Now, a mailing list is essentially a list of people who have given you their email address and who have given you permission to send marketing comms to this address.
It’s a great means of keeping in touch with them and consequently keeping your brand at the forefront of their mind. If they see your company name regularly, they’ll automatically turn to you rather than a competitor when they want to buy something you offer.
Familiarity can create brand loyalty. It’s also a good way to let customers know about new products, new services, or other information that could encourage them to make a purchase.
Collaborate with an expert or high-quality digital marketing agencies to get the most from your email communications with your customers!
Social Media Influencers
Your brand should definitely have a presence on social media.
But it’s important to go beyond simply having your own business profiles on the three main platforms (i.e., Facebook, Twitter, and Instagram).
You also want to make sure to collaborate with social media influencers. These individuals have huge followings – sometimes hundreds of thousands or millions of followers.
Every time they post, they reach out to a huge audience and can influence these followers’ behavior – perhaps most importantly, their spending and the purchases they make.
If you can collaborate with an influencer to post an ad or sponsored post about one of your products, you can expose it to a huge number of people.
They may then go ahead to purchase these products, inspired by the individual they’re following and who you’re working with. Of course, you need to pay for these posts or gift the influencer with free products, but it’s generally more than worth the investment.
These are just a couple of popular digital marketing strategies that your business should definitely be engaging with. Work them into your strategy as soon as possible!
What’s Next? Plan Something Big! Read – How to Connect Your Online and Offline Marketing?