How to grow your online business using growth hacking techniques?
Growth hacking is a useful way to get more traffic to your online business. There are many methods and techniques that can be adopted to drive traffic in many situations.
Here are some ways to get more traffic using the latest growth hacking methodology.
They vary from the simple to the complicated.
Marketing on search engines.
- Search Engine Optimization (SEO)
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One of the best free methods for getting traffic is ranking high on search engines. A search engine works by scouring the web and collecting and building a huge database of websites and links. It then uses proprietary algorithms to rank and sort these websites.
You can exploit this by seeing the websites that are ranking at the top of Google and Bing. Once you have understood why there rank where they are, you can simply replicate what they did to rank well.
The investment you make in dominating search engines pays off in the long term as you get a stream of visitors to your website every single day. It is one of the best and most popular methods for businesses that cannot invest in paid traffic generating methods.
Optimizing your placement on search engines like Google and Bing.
If you don’t want to go through the struggle of trying to rank on Google and Bing, you can simply advertise on their search engine ranking pages. You sign up and then start bidding on which keyword pages you want your advertisement to run on.
Different keywords will cost more depending on how popular it is. Once you have optimized your funnel, you can use something like Google AdWords to generate a stream of traffic to your website.
This traffic is usually better than SEO traffic since the people clicking on your ads are in buyer mode.
Some people will be looking for information while others will be looking to buy. Taking something like this into consideration will help you tremendously.
Have better user experience management.
Optimizing user experience is another way to growth hack your way to success.
In the age of the Internet, you have the ability to use digital analytics to understand what your potential customers are doing. When someone browses your website you can see where they clicked and even what pages they visited. By taking this data and analyzing it, you can find trends and see what needs to be changed and optimized. Using these potent tools is a fundamental part of online business development. They make or break your company.
Try out split testing and watch the results.
Another benefit of running an online business is the ability to split test almost instantly.
A split test is when you create two versions of the same page and you send the same amount of people to each. By seeing which webpage gets better results you can analyze them and understand why people like one over the other. By continually optimizing your webpages, you can eventually improve your conversion rates and revenue.
Split testing is a fundamental part of online business since it is easy to do and you can always improve conversions. It is especially important when it comes to buying traffic since improving your ROI will often lead to an explosion in revenue.
Start building a mailing list.
- What are the benefits of Google Ads?
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- How to announce a new business on social media?
- How to promote your apps by search keywords?
Having your own internet mailing list is the most important part of long-term business success. When you own the platform, there are many things you can do that you couldn’t otherwise.
For example, if you build a YouTube channel and try to market to people, YouTube can shut you down at any time. In essence, you don’t own the channel and therefore the people subscribed to you are YouTube’s customers and not yours.
Building a list allows you access to users on your own terms. It is also a way to generate long-term revenue since you can continually market to the same people over and over again.
Start capturing emails.
Building a large email list is a lot easier than you think. By utilizing various sources of traffic, you can capture emails and market to people in the long term. You should always be thinking of how to get someone to give you the email address so you can market to them later.
Using social media marketing.
Social media marketing is blowing up. It is a great way to build your brand and reach a different audience. While most people won’t be looking to buy, you can always sell to them later after they have started trusting you and your brand.
There are billions of people browsing Facebook and Instagram. By not advertising on these platforms, you are missing out on a lot of revenue. These platforms make it easy to target people using various metrics. If you understand your potential customer and target market, you can easily reach them on these platforms. They make it easy and accessible to advertise.
Bringing on influencers to help your campaign.
A great way to convince people that your brand is special is to get influencers on board. Having influencers will help you tremendously since they may give you the social proof necessary to persuade a lot of people. These methods are great for all businesses. Growth hacking can help you build a company from nothing relatively quickly.
By utilizing all of these methods, you can see your revenues explode in record time.