Category: Marketing Strategies

How to Align Your Email Marketing with the Customer Journey?

Published on November 12th, 2019 by

Email is an incredibly powerful tool when used correctly, but it’s important that each email fits its place in the customer journey and responds to your readers’ needs. Providing relevant messaging is one of the most challenging aspects of any email campaign. If you’re interested in updating your email marketing practices, personalization should be your[ Read More ]

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Is Your Site’s Authority Still a Ranking Factor?

Published on October 25th, 2019 by

In SEO, there is one term that frequently pops up: domain authority. But, what does it really mean and is it still a ranking factor for your website? Domain authority is a way of estimating how well a website will rank within search engines. The official “domain authority” term and algorithm score was determined by[ Read More ]

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Why Link Building is Not the Future of SEO?

Published on October 23rd, 2019 by

What is Link Building? We often hear the term ‘link building’, especially when we are in the field of SEO (search engine optimization). Link building means getting external links to your website. Basically, it is the practice of promoting your website to other website owners. Link building increases inbound links to a webpage, which in turn[ Read More ]

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Secrets to Building a Social Media Content Strategy Like a Pro

Published on October 18th, 2019 by

When it comes to social media, the difference between “being present” and “having a presence” is indeed a measurable one. For brands that are stuck with the former, existing on social platforms has few benefits that are leading to any meaningful changes in their business growth. As for the brands that are lucky enough to[ Read More ]

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Keyword Rank Tracking Mistakes You Must Avoid

Published on September 26th, 2019 by

Being a SEO professional, your every day to-do’s checklist must hold rank tracking as a critical task. Are you tracking your keyword rankings properly? Or, not even sure about it? By the way, mistakes are not only set to beginners alone. Even expert marketers would commit those. When it comes to rank tracking, the mistakes[ Read More ]

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Facebook SEO: 15 Tips for Your Fan Page

Published on September 12th, 2019 by

Facebook remains a king among social networks. It serves as your second homepage. This is where your customers will go when they want to learn more about your business or check peer reviews. It also gives your brand a greater exposure, shapes your audience’s perceptions, builds stronger relationships with them and, ultimately, improves your conversions.[ Read More ]

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5 Things to Know Before Launching an Influencer Marketing Campaign

Published on August 30th, 2019 by

Influencer marketing is not something new – big brands are implementing it into their marketing strategies and enjoying benefits. This helps to successfully expand the reach and boost brand visibility. It’s not something you would want to miss out on, especially if you work with a big name. On the flip side, influencer marketing can[ Read More ]

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