Marketing Strategies

Marketing is an important pillar of a business, from basic marketing to next level digital marketing, everything is here.

7 ways to increase your retail sales

Retail sales

As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are […]

How to optimize your website images for search engines?

Images

Images and visuals are the main modes of information presentation these days. Optimized images can drive more traffic to your website and blog. Just follow some of the basic search engine tips.

Why is email marketing important for you?

Email marketing

There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be. More than 2.5 billion people use email as a way of communication, this is growing daily. The question […]

How to optimize your website?

Optimize your website

Many people use search engines to find companies and products nowadays. Approximately 60% of all consumers use Google to find companies, and more than 80 percent result in in-store visits and direct sales. Optimizing a website enables you to remain on the top of these searches. The following are five steps you can use to […]

7 data-driven media planning strategies for your business

Media planning

For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in […]