You may be in situations where you are enjoying a lot of customers who come into the business but never return, it is all about their loyalty that you are missing here. How can one earn that loyalty that customers keep coming back. Based on my own experience, it takes a lot of work in… continue to read
Marketing is an important pillar of a business, from basic marketing to next level digital marketing, everything is here.
As we make our way out of the COVID-19 pandemic, consumers are ready to spend, both online and inside your store. In-store shopping is still a considerable part of any retailer’s business, and getting that foot traffic in the door to engage with your products and services is key to building shopper loyalty. Here are… continue to read
Images and visuals are the main modes of information presentation these days. Optimized images can drive more traffic to your website and blog. Just follow some of the basic search engine tips.
There could be advantages and disadvantages of email marketing, but you cannot ignore the fact that email marketing is still one of the most effective ways of reaching out to your customer whatever your business may be. More than 2.5 billion people use email as a way of communication, this is growing daily. The question… continue to read
Many people use search engines to find companies and products nowadays. Approximately 60% of all consumers use Google to find companies, and more than 80 percent result in in-store visits and direct sales. Optimizing a website enables you to remain on the top of these searches. The following are five steps you can use to… continue to read
For a marketing strategy to be successful, it has to be based on data-driven media plans. This means that the plans you wish to incorporate as strategies for your business are founded on strong information and data. It’s not just enough to have random strategies, and then hope that these will work without putting in… continue to read
Writing a blog can be compared to driving, just like unless you hit the road, you will not know how to do it. The moment you decide to write a blog, the next thing in your mind will be what are the strategies to be adapted for an efficient and effective blog? Let us get… continue to read
SEO-optimized texts are necessary for the proper indexing of the page and site in search engines. Without unique content with keywords, it is impossible to get a large amount of organic traffic. In today’s reality, it is impossible to attract readers to your site or blog with the boring, uninteresting, and robotic SEO text. The… continue to read
Digital or online advertising allows you to advertise and show your ads to individuals who may be interested in purchasing your products and services. And Google Ads is a great way to get started. With Google Ads, you can track the customers who clicked on your Ads. It also gives you the ability to reach… continue to read
Immersive technology, the group name for augmented reality (AR) and virtual reality (VR) is not the future, it is now! It is no secret that in 2015 when VR became a reality, it wasn’t much use. But through years of development and improvements, top tech companies such as Google, Samsung, HTC and Oculus are finally… continue to read