Using Google Analytics Tool to Measure Organic Search Traffic

Analyzing and monitoring your organic search traffic is important as it helps in identifying the effectiveness of your SEO campaign or problems on your search traffic. Doing this doesn’t have to be effortless as Google Analytics is here. It’s free and easy to use. Here’s a quick guide on how you can configure some simple …

Facebook Ads vs Google Ads: What Will Work Best for You?

Every business wants to reach its customers quickly and wants to convert leads into customers. Most of the businesses seem to struggle to get their voice heard. And the reason – they find it hard which platform to choose for quick optimization for their services. Should it be Facebook? Or, Google Ads is best for …

What Are Nano-Influencers?

Everybody knows about influencers but do you know about nano-influencers? Over the last few years, influencer marketing replaced traditional marketing options. Smart businesses are now working with influencers on social media, especially Instagram, to encourage the audience to buy their products. Influencers combine characteristics and skills such as the following: Social media astuteness Salesmanship In-context …

Creative Ways to Market Your Business

You have just started your business and you are very excited. But customers are not turning up or knocking on your door? Probably they don’t know about it. No matter how good knowledge you have about public relations and marketing but getting your business noticed is not an easy task. You need to ensure that the …

12 Ways to Enrich Organic Click-Through Rate?

A website can generate a good amount of traffic if it ranks at the top of the Search Engine Results Pages (SERP). One can also get a lot of business opportunities by simply improving the search performance and click-through-rate. This can be done by utilizing the services of SEO content writing experts and applying advanced …

5 Natural Language SEO Strategies to Gain a Competitive Advantage

Voice assistants have been gaining momentum over the past few years. According to Gartner, over 75% of households in the U.S. already own a smart speaker. Parallel with the rise of voice-enabled technologies, the number of voice searchers is also growing. By the end of 2020, over half of online searches will be based on …