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Marketing

Boost Your Content Marketing ROI by Using These Time-Tested Strategies

The close relationship between content and SEO makes it mandatory for any marketing agency to ensure that they use content marketing alongside SEO in a collaborative manner for maximizing marketing gains. That is known to all, but this does not mean that it will work for all and even may not work for you. After […]

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Marketing

How Do You Manage Marketing?

Every business with a solid marketing plan needs to have someone at the helm to keep it running well. Digital marketing is an important tool when it comes to reaching your customers and it has injected a huge boost into businesses around the world. When you work with the world wide web, you realize that […]

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Marketing

How to Align Your Email Marketing with the Customer Journey?

Email is an incredibly powerful tool when used correctly, but it’s important that each email fits its place in the customer journey and responds to your readers’ needs. Providing relevant messaging is one of the most challenging aspects of any email campaign. If you’re interested in updating your email marketing practices, personalization should be your […]

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Marketing

Effective Social Media Marketing Ideas to Attract a New Target Audience

In recent times, social media has been a buzz. People come to interact, exchange ideas, and to meet new people over the internet only. This is not the only thing that could be done on social media platforms today. Marketing has been included in the list of things to do on social media. Social media […]

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Marketing

Is Your Site’s Authority Still a Ranking Factor?

In SEO, there is one term that frequently pops up: domain authority. But, what does it really mean and is it still a ranking factor for your website? Domain authority is a way of estimating how well a website will rank within search engines. The official “domain authority” term and algorithm score was determined by […]

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Marketing

Why Link Building is Not the Future of SEO?

What is Link Building? We often hear the term ‘link building’, especially when we are in the field of SEO (search engine optimization). Link building means getting external links to your website. Basically, it is the practice of promoting your website to other website owners. Link building increases inbound links to a webpage, which in turn […]

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Marketing

Secrets to Building a Social Media Content Strategy Like a Pro

When it comes to social media, the difference between “being present” and “having a presence” is indeed a measurable one. For brands that are stuck with the former, existing on social platforms has few benefits that are leading to any meaningful changes in their business growth. As for the brands that are lucky enough to […]

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Marketing

Keyword Rank Tracking Mistakes You Must Avoid

Being a SEO professional, your every day to-do’s checklist must hold rank tracking as a critical task. Are you tracking your keyword rankings properly? Or, not even sure about it? By the way, mistakes are not only set to beginners alone. Even expert marketers would commit those. When it comes to rank tracking, the mistakes […]

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Marketing

Facebook SEO: 15 Tips for Your Fan Page

Facebook remains a king among social networks. It serves as your second homepage. This is where your customers will go when they want to learn more about your business or check peer reviews. It also gives your brand a greater exposure, shapes your audience’s perceptions, builds stronger relationships with them and, ultimately, improves your conversions. […]

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Marketing

5 Things to Know Before Launching an Influencer Marketing Campaign

Influencer marketing is not something new – big brands are implementing it into their marketing strategies and enjoying benefits. This helps to successfully expand the reach and boost brand visibility. It’s not something you would want to miss out on, especially if you work with a big name. On the flip side, influencer marketing can […]