Category: Business

Business is more of an activity entered into monetarily benefit. Here we share business related ideas, innovations, and research.

Gained Enough Capital in Equities? Here is Where You Can Reinvest it Up

Gained Enough Capital in Equities? Here is Where You Can Reinvest it Up

The possibility of higher returns attracts many people in India to invest in the stock market. They make strategic investments to get high returns while also keeping the risk factor in check. If you invest your hard-earned money in equities too, you know well what kind of mindset people have when investing directly into equities. […]

What is Opportunity Loss?

What is Opportunity Loss?

Opportunity loss is a loss that occurs when you fail or unable to pay at the right time and the market shows a better return. Let’s consider an example of a Mutual Fund or a Systematic Investment Plan (SIP) where you are making regular payments to achieve your investment goals. Assume in a month you […]

5 Cost-Effective Tips for Explosive Startup Growth

5 Cost-Effective Tips for Explosive Startup Growth

It’s a competitive business world out there, and even though we are living in an entrepreneurial age with lucrative opportunities aplenty, there is no denying that only a small percentage of all startups will make it past their first year. Simply put, the modern customer is very picky when it comes to putting their trust […]

MQL vs SQL: Defining the Difference

MQL vs SQL: Defining the Difference

Every company needs leads. A lead is someone who has expressed an interest in your company’s product or service to some degree. Before you send these leads to your sales department, you need to identify if they are MQLs or SQLs. That means you are stopping to consider where each potential customer is in his […]

Questions to Ask Before Taking on a Commercial Property

Questions to Ask Before Taking on a Commercial Property

Finding a commercial property to house your business is a big step, and should be entered into carefully. Before choosing a property, you need to do your research and ask yourself some questions to make sure you’re ready for such an important step in your business life. Is Area Good? The best place to start […]

Upgrade Your Customer Service to Boost Sales

Upgrade Your Customer Service to Boost Sales

Nowadays, companies are more customer-centric, focusing on the positive experience resulted from a consumer’s use of a service or product. According to HubSpot Research, 93% of consumers will repeat purchases with companies, which provide great customer service. What’s more, Temkin Group highlights that 77% of customers share positive user-experiences on social media or review sites. […]

The Best Trade Show Giveaways That Effectively Promote Your Brand

The Best Trade Show Giveaways That Effectively Promote Your Brand

Promotional merchandise, giveaways, and freebies. Whatever you want to call them, these items are what exhibitors hand over at trade shows to promote their brand. Giveaways have the power to enchant visitors, provided that you’re handing over the right product. When done correctly, these items can attract leads and expand your brand’s awareness even after […]

How to Keep Your Packaging Consistent?

How to Keep Your Packaging Consistent?

The packaging is an essential part of product sales. While it would be nice to think that we can remove all packaging due to its potential environmental impact, the care of your products and the ability to secure them from prying hands is an essential thing to consider, and it’s also important that you use […]

Finding a stable footing in your new retail venture

Finding a stable footing in your new retail venture

If you are planning on getting into the retail business, do so with your eyes wide open. It can be a very challenging sector to be in, particularly if you are trying to weather the storms on the high street as a bricks-and-mortar retailer. You will need to do your research. You are going into […]

Key Elements of a Successful Brand Identity

Key Elements of a Successful Brand Identity

Your brand identity can make or break your entire business. This is the face of your brand complete with your logo and marketing rolled together so that consumers recognize your business. We have key elements of a successful brand identity. Purpose First and foremost, your brand needs a purpose. You have a reason for having […]