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Business

[Branding 101] 7 Key Elements to Brand Identity

Your brand identity can make or break your entire business. This is the face of your brand complete with your logo and marketing rolled together so that consumers recognize your business. We have 7 key elements to your brand identity. Purpose First and foremost, your brand needs a purpose. You have a reason for having […]

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Business

Tips for Creating a Marketing Dashboard

Whether you’re building a marketing dashboard for your own company, or you’re creating a marketing dashboard for your clients, it can be overwhelming to know where to start. There are so many metrics to consider, and you have to hone in on the ones that most important within your business or the business of your […]

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Business

Best Brand Awareness Tactics to Employ in 2019

Building a brand can bring so many benefits to your business but is not that easy process and it cannot be rushed. The whole point of creating a brand is for people to recognize your business better and attract more customers. Every CEO wants to build a stable brand that is well-known in the world, […]

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Business

The Curious Case of Data Literacy and the Future of Work

According to market research firm IDC, the spending on big data and analytics products is expected to surpass $200 billion by 2020. Are you data literate? or precisely – can you extract, transform, join, analyze and visualize data from multiple business applications like Salesforce, google analytics, Hubspot and find patterns? If you can’t – you […]

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Business

How to Better Serve Customers with ITIL?

Nowadays, almost all service providers and indeed most businesses strive to be a consumer-oriented. It implies that all the customer-oriented businesses emphasize two major things. One is, they focus on meeting customer requirements, and the second is, they focus on assuring that the entire experience for the customer is an amusing one. This approach requires several […]

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Business

Benefits of Using Joomla CMS for Your Website

For many websites that are large, having an effective Content Management System (CMS) is the key to making sure that all items on the site can be easily edited. There are many benefits to having a good CMS, but the biggest advantage is that your site becomes that much more agile and you can change […]