If you belong to the field of marketing, you probably have a good idea about the concept called the “customer decision journey” or “purchase journey”. It’s the main concept which branches out into the overall customer experience which usually develops when a customer researches about your product, visits your store, purchases your … [Read more...] about Create a Facebook Sales Funnel – Do’s and Don’ts
I first encountered the term "cold calling" while watching the movie "Glengarry Glen Ross". Though I was familiar with this method before, the term was unknown to me. I used to think it was just an unpleasant customer experience. But, years in marketing have taught me that this is a unique and very effective sales technique. Cold … [Read more...] about Turn Cold Calls into Warm Calls!
Digital marketing using Search Engine Optimization (SEO) has gained high popularity in recent years. More and more companies have been drawn towards digital marketing because of the increased population on the Internet. SEO, when used correctly, works to enhance the rankings of your company's website when a user does a search online. … [Read more...] about Top 10 SEO Expert Digital Marketing Courses
To get more leads and conversions, your online and offline marketing campaigns should complement each other. If you've been running both campaigns somewhat independently, it's time to connect the two for optimum results. Here are the most effective ways to blend your online and offline marketing to capture more leads and obtain a … [Read more...] about How to Connect Your Online and Offline Marketing?
By nature, composing and sending an email is a personal medium of communication. Thanks to technology, it is by far the simplest way to reach people. However, not every email is the same. Emails that serve a higher purpose than just saying 'hello' to a friend also carry grander responsibility. That is, if you want your emails to … [Read more...] about Email Marketing Tips: Writing Emails That Get Opened, Read, and Clicked
Outdoor advertising is a method that has been used for millennia. There are even records of it being used in ancient Egypt. Over the centuries it has persevered, but the design has changed quite a bit. Nowadays it’s known as out-of-home media and some people think that it’s an archaic kind of marketing gimmick. Here are some reasons why … [Read more...] about Influence of Outdoor Marketing on Your Business