Category: Marketing

Kickstart Your Brand by Creating Digital Awareness

Kickstart Your Brand by Creating Digital Awareness

If you’re reading this, you’re probably wondering how to make a name for your brand. With the current global health crisis, businesses made a huge shift towards establishing a strong online and digital presence due to quarantine and lockdown measures placed around the world. That is why some businesses that fail to adapt to the current economic situation have trouble keeping their brands intact. Of course, every businessman would want their brand to be on top of the list, to be the first thing that comes to the consumers’ minds when thinking about a product. This is why many people […]

Using Google Analytics Tool to Measure Organic Search Traffic

Using Google Analytics Tool to Measure Organic Search Traffic

Analyzing and monitoring your organic search traffic is important as it helps in identifying the effectiveness of your SEO campaign or problems on your search traffic. Doing this doesn’t have to be effortless as Google Analytics is here. It’s free and easy to use. Here’s a quick guide on how you can configure some simple Google Analytics settings to better monitor traffic and help you ace your campaigns. How to Use the Google Analytics Tool? Google Analytics, launched in November 2015, is the most widely used web analytics service on the internet that tracks and reports website traffic. What is […]

Facebook Ads vs Google Ads: What Will Work Best for You?

Facebook Ads vs Google Ads: What Will Work Best for You?

Every business wants to reach its customers quickly and wants to convert leads into customers. Most of the businesses seem to struggle to get their voice heard. And the reason – they find it hard which platform to choose for quick optimization for their services. Should it be Facebook? Or, Google Ads is best for improving ROI? It is a perturbing question for the majority of entrepreneurs, mid-size business owners and B2B companies to find out – Facebook Ads Vs Google Ads: Which will work best for you? Simply put, both of these channels are befitting for businesses. Well, it […]

What Are Nano-Influencers?

What Are Nano-Influencers?

Everybody knows about influencers but do you know about nano-influencers? Over the last few years, influencer marketing replaced traditional marketing options. Smart businesses are now working with influencers on social media, especially Instagram, to encourage the audience to buy their products. Influencers combine characteristics and skills such as the following: Social media astuteness Salesmanship In-context credibility Targeted audience reach To become an influencer, you need to have a social media account with a large following (but it’s not always necessary). In some cases, if you want to have an influence, you don’t have to be widely popular. Simply put, you […]

Creative Ways to Market Your Business

Creative Ways to Market Your Business

You have just started your business and you are very excited. But customers are not turning up or knocking on your door? Probably they don’t know about it. No matter how good knowledge you have about public relations and marketing but getting your business noticed is not an easy task. You need to ensure that the marketing reaches the targeted audience and it also fits in your budget. Always prefer the route less traveled so that your business stands out from the crowd. 01. Recognize Your Audience Know the “who”: You need to know about the people who will enjoy your […]

12 Ways to Enrich Organic Click-Through Rate?

12 Ways to Enrich Organic Click-Through Rate?

A website can generate a good amount of traffic if it ranks at the top of the Search Engine Results Pages (SERP). One can also get a lot of business opportunities by simply improving the search performance and Click-Through Rate (CTR) of the landing pages of the website. This can be done by utilizing the services of content writing experts and applying advanced SEO strategies. The success of these efforts can be measured with the help of organic click-through-rate. For measuring the organic CTR, find out the number of times people clicked on your website and the number of people […]

5 Natural Language SEO Strategies to Gain a Competitive Advantage

5 Natural Language SEO Strategies to Gain a Competitive Advantage

Voice assistants have been gaining momentum over the past few years. According to Gartner, over 75% of households in the U.S. already own a smart speaker. Parallel with the rise of voice-enabled technologies, the number of voice searchers is also growing. By the end of 2020, over half of online searches will be based on voice. Voice assistants are changing the SEO ecosystem. Users’ interactions with search engines resemble their everyday communications. They are more natural and relaxed. Unsurprisingly, this trend changes the way we write website content, build links, and target keywords. So, here are 5 crucial natural language […]

Seven Effective Marketing Strategies for Your Online Business

Seven Effective Marketing Strategies for Your Online Business

As a business owner, you may be offering the best products and services in the market. However, all your efforts can potentially go to waste if people don’t know about your business. A strong online presence is essential to any business’s success in this day and age. It is something that cannot be overlooked. 46 percent of all Google searches are looking for local information, and customers are more likely to purchase from a business that has a credible website and a strong presence. Digital marketing is a vital part of a business’s blueprint today, and optimal brand awareness can […]

How to Tell and Sell Your Brand Through Your Story? The Magic of Storytelling

How to Tell and Sell Your Brand Through Your Story? The Magic of Storytelling

Have you ever found yourself listening enthusiastically to an engaging lecturer relate facts, figures, and huge grammar to personal experiences? If yes, that is the effect of good storytelling. Have you ever noticed that, sometimes, you would much rather spend hours reading an interesting novel than a blandly educative book? If yes, that is the effect stories have on people. In addition, did you find yourself, even if just a little, more interested in this introduction because it painted a picture for you? If yes, that is the effect of good storytelling as well. It might seem a bit hippie, […]

The Ultimate Guide to Get Results with Social Proof Marketing

The Ultimate Guide to Get Results with Social Proof Marketing

Back in 1951, Solomon Asch decided to conduct a simple experiment to determine to what extent social pressure impacts people’s decisions and actions. He invited a group of college students to participate in a line judgment test. They were shown three lines in the right picture and a single line in the lift picture. Their task was to tell which line from the right picture matches the one in the left picture. Only one person in the room was an innocent participant. Others were insiders that had agreed in advance to give a wrong answer. Even though the task was […]