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Business

5 Cost-Effective Tips for Explosive Startup Growth

It’s a competitive business world out there, and even though we are living in an entrepreneurial age with lucrative opportunities aplenty, there is no denying that only a small percentage of all startups will make it past their first year. Simply put, the modern customer is very picky when it comes to putting their trust […]

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Marketing

Secrets to Building a Social Media Content Strategy Like a Pro

When it comes to social media, the difference between “being present” and “having a presence” is indeed a measurable one. For brands that are stuck with the former, existing on social platforms has few benefits that are leading to any meaningful changes in their business growth. As for the brands that are lucky enough to […]

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Technology

The Past, Present, and Future of the Telecommunication Industry

Once upon a time, instant communications were unheard of. If you wanted to exchange loving words with your beau, letters could take days or even weeks. Fast-forward to the future, and now we can all reach the people we love in an instant. Even better still, we can reach out to them while we’re on […]

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Marketing

Facebook SEO: 15 Tips for Your Fan Page

Facebook remains a king among social networks. It serves as your second homepage. This is where your customers will go when they want to learn more about your business or check peer reviews. It also gives your brand a greater exposure, shapes your audience’s perceptions, builds stronger relationships with them and, ultimately, improves your conversions. […]

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Technology

How to Optimize Your Website Design to Engage Visitors?

How many times have you heard that website traffic is a vanity metric? The reason for that is simple. It tells you nothing about your user engagement and satisfaction. Think about it. When developing your site, your goal is to optimize it to attract the right audiences. But, what happens when a user lands on […]

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Technology

4 Tips to Help You Improve Customer Retention

As a business dealing with a multitude of competitors and wishy-washy customers with their fickle preferences, it’s no wonder your primary desire is to attract more customers to try your brand’s offers. To an extent, this is perfectly acceptable and it will be a valuable strategy to help you grow your business and increase your […]