Contents by Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the director at a marketing agency before becoming a freelance web designer. Eleanor lives in Philadelphia with her husband and dog, Bear.

5 expenses your business needs to spend in order to compete


Every business owner has their own story, and their own strengths and weaknesses — but one thing that most successful business owners have in common is they’re good with money. These business owners know both how to reduce spending, but also what spending is essential. Some expenses are close to non-negotiables, and you can’t ignore […]

What every ecommerce business needs to know when it comes to product images

Product photography

Selling online requires a focus on visual experience more so than running a brick-and-mortar store. People can’t physically touch the product, so you must recreate a tactile experience with images. Experts predict that by 2024, e-commerce will account for 21.8% of retail sales. The pandemic forced some businesses to go digital sooner than they’d planned […]

How to grow your business’s cash flow in three months?


One of the top reasons businesses fail is lack of cash flow. Figuring out how to keep money moving into your company, especially during large growth spurts, is as vital as keeping the customers you have. According to the Small Business Administration, around 75% of small businesses survive two years and around 50% survive five […]