Outdoor advertising is a method that has been used for millennia. There are even records of it being used in ancient Egypt. Over the centuries it has persevered, but the design has changed quite a bit. Nowadays it’s known as out-of-home media and some people think that it’s an archaic kind of marketing gimmick. Here… Continue reading ⟶
Starting a business is hard enough, but starting one abroad is a whole different story. After all, it’s a whole new and unfamiliar market you need to prepare for. What you’ve been doing in your home country may just not cut it at all in the new environment. That’s why starting a business abroad is… Continue reading ⟶
Owning and running a business is hard enough on your own, but when you eventually grow that business enough, it’s going to be far too large to handle on your own. You’re going to need to hire in help to keep up with demand and the workload, and that’s when you suddenly become a boss… Continue reading ⟶
It’s normal to have a crisis in business, even the one that will mean you will have to terminate it. You don’t have money to pay the salaries to your employees, or the bills that piled up. You debts became a weight on your shoulders and you don’t see a way out from this dire… Continue reading ⟶
A lot of people are quick to assume that the phenomenon of going viral is something completely random and spontaneous. Still, this trend has recurred so many times that it is now completely safe to make presumptions based on volumes of data from previous such cases. For an experienced marketer, this creates a reliable way… Continue reading ⟶
