Contents by Ashley Kimler

Ashley Kimler is a project manager at Heroic Search in Tulsa. She's been working in the content marketing industry for over a decade. Follow @ashleykimler and @heroicsearch on Twitter to see what she and her team share next.

How Can You Optimize Your eCommerce Store to Increase Sales?

How Can You Optimize Your eCommerce Store to Increase Sales?

Many people are jumping on the online store bandwagon. And, why shouldn’t they? In the information age, I can’t think of a better way to succeed in retail. But, what happens when your sales start to plateau? eCommerce is not a “set-it-and-forget-it” business structure. In, fact, it requires nearly constant optimization. If you’re not up-to-date with the latest trends, there’s no chance for success because this industry is constantly evolving. Consumers continually want more control and increased transparency. You need to deliver a trustworthy customer experience. This is how you can do it. How Often Do Successful eCommerce Stores Make […]

How to Optimize Your Sales Funnel with Expert Call to Action?

How to Optimize Your Sales Funnel with Expert Call to Action?

The moment a visitor lands on your website, they’ve entered your sales funnel. Your goal is to convert as much site traffic as possible. So, every step of the way, you need to tell people what to do next. Without effective calls to action (CTA), nobody will buy. This is how to craft and enhance your CTAs for optimal conversion. What Makes a CTA Effective? The bottom line is that an effective CTA is compelling; it makes readers want to take action. So, which elements contribute to the power of a CTA? A successful call to action is EASY-TO-READ, CONCISE, […]