Contents by Ashley Kimler

Ashley Kimler is a project manager at Heroic Search in Tulsa. She's been working in the content marketing industry for over a decade. Follow @ashleykimler and @heroicsearch on Twitter to see what she and her team share next.

How Can You Optimize Your eCommerce Store to Increase Sales?

Optimize eCommerce Store

Many people are jumping on the online store bandwagon. And, why shouldn’t they? In the information age, I can’t think of a better way to succeed in retail. But, what happens when your sales start to a plateau? eCommerce is not a “set-it-and-forget-it” business structure. In, fact, it requires nearly constant optimization. If you’re not […]

How to Optimize Your Sales Funnel with Expert Call to Action?

CTA - Call to Action

The moment a visitor lands on your website, they’ve entered your sales funnel. Your goal is to convert as much site traffic as possible. So, every step of the way, you need to tell people what to do next. Without effective calls to action (CTA), nobody will buy. This is how to craft and enhance […]