You just created your first business app and it looks impressive. You show it to your friends and family and get nothing but positive reviews. However, you see that a week has passed since you uploaded the app to an App Store and the download numbers are nowhere near what you expected.
There is really no need to fret over the low download number of your newly built app as you can very well increase downloads through various methods.
Making the app is just the first step, the tricky part comes later when you must optimize and market the app carefully to ensure its success.
Which Business Apps Are Successful?
It’s important that you know which business apps actually have a market;
- Office Productivity Apps – This includes apps that help you create documents, spreadsheets, presentations, etc.
- Travel Apps – Businessmen tend to travel a lot so these apps help them book hotels, get tickets, rent cars, etc.
- Utility Business Apps – These apps are used to get work done faster and more efficiently. This includes scanning apps, list apps, memo apps, etc.
- Organization Specific Apps – These apps are specifically designed to target the needs of an organization or business, as opposed to an individual. This includes apps for expense tracking, sales force automation, approvals, etc.
- Communication Apps – These apps are essential for any business and they help to send and receive files and documents, facilitate arranging web meetings and video conferencing, etc.
- Mobile Payment Apps – These apps can make payments right from your phone to multiple outlets, if needed. This includes apps like PayPal, Visa, etc.
Now that you have an idea of the types of business apps are preferred by consumers, it’s time to look at ways to boost download numbers for your app and make it a huge success. Listed below are some of the ideal ways to do so:
#1. Create an Attractive App Icon
You know how it is; first impression is the last impression, the same rings true here too. An app icon is the first thing anyone notices when they look at your app in the app store. If you have a boring, vanilla design that blends in with the rest of its surroundings, there’s a good chance that consumers won’t’ be inclined to download the app. It’s essential to have an attractive, eye catching design which represents what your app is all about. Don’t make it too flashy though because simple and neat designs work best.
#2. Optimize Your App Name and Description
Make sure to include keywords in your app name that refer to a few of the app’s functions. If you have a scanning app, for instance, then try to include ‘scan’ in the name.
Make sure to have a long and comprehensive app description that details everything your app does. Try to include language translations for various international markets. Write down all the required app permissions. Include all the various reviews for your app and post some screenshots of what your looks like.
#3. Make an App Video and a Website
Making a video for your app is essential. You need to make it as high quality as possible and for that you should get assistance from a professional agency.
Have the video detail all your app’s features in an enticing way. Make sure the video has subtitles for other languages. If you want to go all out, then also make an app website. The website will help everyone understand your app better and will help market it too. Every big app has a good website that lures users to try it out.
#4. Get as Many App Reviews as You Can
Positive app reviews can exponentially increase download numbers for an app. When users see that other people downloaded the app and had a positive experience, they are more likely to try it out.
It might be tempting to purchase fake reviews, but this is a risky endeavor because if the app store finds out, then your app may get banned. Organic and real reviews are much more helpful, and will also give you an opportunity to understand what users love and what they don’t about your app.
This feedback will subsequently help you improving it carve out a product users love. This is why it is a good idea to also send out your app to major reviewers or companies to help get the word out about your app. Look out for as many review sites as you can and send your app in, this strategy is used by several firm like AT&T, Sprint, Airg, Voda phone and many others.
You should also consider offering incentives for users who leave reviews for your app. You could give away discounts or voucher codes for leaving a review on the app store.
#5. Market Your App
You must allocate a marketing budget for your app. Marketing can be structured in two different ways; You can either do it long term, over weeks and months and slowly increase your download numbers or you can focus all your spending on a small time frame in order to spike up your numbers.
Or you could vary your marketing across several different channels such as social media, forum websites such as Reditt, email marketing, SMS marketing, blogs and magazines.
Focus on channels best suited to your target audience. Hence, for a business app, you would target business blogs, websites and
magazines and so on.
#6. Consider CPI Burst Campaigns
Traffic from app searches on App Stores usually just goes till the top 30-50 apps. So in order for your app to be included in that, you need to get your download numbers high. One method of doing so is by using CPI (Cost Per Install) Campaigns through various advertisers.
What this essentially means is that you pay a certain amount of money for every install of your app. At this point the goal shouldn’t be to get positive returns on your investment but to propel your app into that top 30-50 category so it shows up in searches and users are more likely to download it.
#7. Listen to Your Users
Analytics are very important and it’s a tool you must use properly. You need to know how, when, where and by whom your app is used. They help you figure out what users want from your app and how best you can deliver it.
It tells you when a user downloaded the app and when they deleted it to give you a good idea of what changes you need to make.