Your brand is literally your business’ identity. You can’t take it for granted. Be it something as big as the design or your logo or something as important as developing the right marketing swag, what you put into cultivating your brand is what you will get back from it. Knowing where to start will make your life much easier, and there are at least 10 principles that can help you define your brand.
Craft a Pitch
Crafting a pitch that can effectively communicate how you want others to see you and what you are known for. This is worth your time and effort. Design your pitch in a way that makes it easier for people to talk about your company and your personality. This is your social pitch. Imagine that you need to introduce yourself to someone you met at a party to get their attention.
Brand Your Company on Marketing Swag
You can’t say enough with a refrigerator magnet. Any time you give potential clients something to take away that showcases your brand, you plant a little seed in their mind that reminds them of who you are. Customized buttons are great marketing flare. No matter what you choose as a give away, make sure it has a quality design so that it makes a powerful statement about who you are and what you stand for.
Define a Target Group
Determining your audience will help you know preferences of potential clients that your brand would adhere to. You don’t want to waste precious time marketing your products to the wrong group of people. It’s a waste of time on both ends. Define your target, and then go to town selling what you stand for in your niche.
What Are You Aiming for?
Do you offer an easier, cheaper, more luxurious, prettier, faster, or smarter way of doing something? Is your product an innovation in your field?
Imagine that your brand is a person and you need to interact with that person. Maybe your brand aims to educate people about a given topic, or it its purpose is to help, simplify, or entertain. Does your brand add excitement to the world? Choose criteria that closely apply to your product and it will help your message travel much further.
Tell People About Your Beliefs
Everyone is taking sides for or against something, even if it’s just a call for quality services. So, what does your brand believe in? Imagine that you could donate $1 million to a charity. What charity would you choose? How does your brand solve big problems? Or is your brand not about solving big problems? Does your brand avoid conflicts for causes that matter?
Get Public with Your Ideas
Be open about your beliefs, ideas, philosophy and message. The more you publish your thoughts, the more people will know you for your ideas.
Your Employees Are Brand Advocates
Excite your employees, and they will become brand advocates. You can’t force them to talk positively about your brand. But, you could make them want to share positive feedback on their own. Create a great working environment and boost employee morale. You will make your employees happy enough to talk about your company and share news with their friends and relatives. This is a great way to cultivate your brand.
Expand the Market
Once you’ve made a presence in your market sector, move on to another. The more you expand the market, the more recognition you will get.
Think About What You Sell
You need to align your business persona with valuable products and services. Great leaders and business owners can make right choices when it comes to selling.
Raise Your Profile
Raising your profile both through traditional media and online is about sharing ideas with more people. The more recognized you are, the more opportunities you will get.
Don’t Deny Partner Requests
Actively arrange partnerships with influential brands and people who have trust with your target group. This way, you will build reach with the people who matter for your business much faster.
Armed with these key concepts, you will be able to avoid common mistakes and focus on building personal brand that has real influence in your field. Don’t overlook the simple things, and remember that no matter what, customers become loyal to brands that they forge a sense of trust with. So, make sure that you make it clear that your brand will go the extra mile to take care of its customers.
This article is presented by Ian McRoberts, he is a web designer and e-Commerce entrepreneur. He has helped many entrepreneurs put together beautifully crafted sales converting websites and establish an authority brand online.